Channel Marketing Director

The Channel Marketing Director will work with regional US retail energy sales teams in developing and executing marketing strategy across key U.S. power markets—ERCOT, PJM/MISO, NEPOOL/NYISO—supporting both direct and broker-served business.

In this Houston, TX based role you will oversee a team of regional and channel-focused marketers.  You will drive integrated demand generation, brand positioning, and sales enablement initiatives tailored to regional dynamics. As Director you will also coordinate national marketing efforts for direct B2B and broker channels, ensuring alignment with ENGIE’s green growth strategy and commercial priorities. 

Key accountabilities include:

• Create Regional Marketing Strategy – You will develop and execute tailored marketing plans for each power region, aligned with local market dynamics, regulatory trends, and customer needs
• Manage Regional Marketing Team – You will supervise regional marketing advisors and channel marketers, fostering collaboration, innovation, and performance accountability
• Drive Demand Generation – You'll launch integrated campaigns to generate qualified pipeline across direct and broker channels, leveraging digital, content, and event-based tactics
• Support Broker Channel Growth – You partner with sales and analytics to develop targeted programs that incentivize broker engagement and increase margin contribution
• Coordinate National Marketing Initiatives – You oversee marketing efforts that span multiple regions, including brand campaigns, co-marketing partnerships, and strategic sponsorships
• Ensure Regional Brand Consistency –  You'll maintain ENGIE’s brand standards across all regional marketing outputs, ensuring consistency and relevance
• Monitor Performance & ROI – You will track campaign effectiveness, pipeline contribution, and regional marketing KPIs, adjusting strategies to optimize impact

What You’ll Bring

• You will possess a minimum of a Bachelor’s degree in Marketing, Business, or related field
• You will have a minimum of ten (10) years of experience in US power industry or experience in B2B marketing leadership roles, with a focus on regional/channel marketing in the energy or industrial sectors
• You have proven leadership experience managing marketing teams and cross-functional initiatives
• You have a deep understanding of U.S. power markets and broker dynamics
• You possess strong analytical skills and experience with marketing performance tracking
• You have excellent communication, stakeholder engagement, and project management skills

Additional Details

• Must be eligible to work for any U.S. employer without the need for sponsorship now or in the future
• Must be available to travel up to 25% of the time and with the need for some overnight trips
• Must possess a valid U.S. driver’s license/clean driving record
• Must have the ability to travel domestically and internationally on limited occasions
• Must be willing and able to comply with all ENGIE ethics and safety policies
• Eligible for a hybrid schedule consisting of in-office and work-from-home opportunities (3 days in office, 2 days remote )

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job

• While performing the duties of this job, the employee is not exposed to weather condition
• The noise level in the work environment is usually moderate

Reasonable accommodations may be made to enable individuals with the needed assistance to perform the essential functions

Compensation

Salary Range: $150,600.00 – $230,920.00 USD annually

This represents the average expected pay range for a qualified candidate.

ENGIE complies with all federal, state, and local minimum wage laws. Actual salary offered may vary depending on geography, experience, education, internal pay alignment, or other bona fide factors. 

In addition to base pay, this position is eligible for a competitive bonus / incentive plan.

Your Talent Acquisition Partner can share more specific information regarding the benefits or the salary for the position based on the work location.

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