Senior Director Global Omnichannel Franchise Business Partner
SanofiAbout the role
Job Title: Senior Director: Global Omnichannel Franchise Business Partner,
Location: Cambridge, MA
About the Job
Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.
Do you have a talent for creating personalized and user-centric omnichannel customer journeys resulting in enhanced HCP and patient engagements? Are you a digitally savvy marketer who also gets excited about working with global and local affiliate teams to improve in-field sales effectiveness? Does building a strategy to grow Sanofi’s Global Immunology leadership in transforming the lives of people suffering from underserved severe diseases motivate you?
Sanofi has currently the best and more robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter into the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.
GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.
Key dimensions - Scope & Scale GTMC organization aims for:
Centralization of Go-to-Market excellence and operational tasks across GBUs.
Standardizing best in class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global.
Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency.
As a team member and coordinator of Franchises Omnichannel Business Partnership organization, Global Omnichannel Dupixent Business Partner will be accountable to:
Oversee the overall Omnichannel performance for all Dupixent indications
Lead the strategic Omnichannel conversation in the Dupixent franchise for all indications
Embed and operationalize omnichannel vision into brand / franchise strategies and plans for Dupixent
Co-build GLocal omnichannel campaigns for the AD indication and fit-for-purpose content plans supporting GTM models
Strengthen Omnichannel upskilling within the Dupixent franchise for all indications
Is a strategic partner in delivering a consistent Sanofi experience across all brands to support Sanofi’s reputation (i.e. congresses, websites, social media)
We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?
Main Responsibilities:
Partner with Global and local cross-functional team to develop asset-tailored Omnichannel strategy for all Dupixent indications.
Partner with Global and local cross-functional team to ensure GloCal Omnichannel excellence in execution for the AD indication.
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