Senior Manager, Marketing Planning & Performance

<p>Job Description</p><p>Do you have a strong analytical background and a passion for marketing?</p><p></p><p>Bring your analytical skills into play and support our Poland-Ukraine-Baltics Marketing team to deliver truly impactful campaigns!<br/><br/>Please note: Relocation support is not offered for this role.<br/> </p><h2>Core Responsibilities:</h2><ul><li><p>Leading marketing performance agenda to maximize return on investment</p></li><li><p>Collaborating with Media, Brand, E-Com, and Trade Marketing Teams to identify optimization needs across all Owned-Earned-Shared-Paid touchpoints</p></li><li><p>Leading and maintaining the marketing budget plan across 3 subunits (Poland-Ukraine-Baltics) and ensuring spending per plan</p></li><li><p>Coordinating the marketing part of "commercial planning" for the upcoming year (building timeline, setting meeting agenda &amp; facilitation)</p></li><li><p>Leading the monthly Marketing Assumption meetings as an input to Demand Planning</p></li><li><p>Leading the research agenda including econometrics study for marketing effectiveness (identifying needs, raising it to the regional team, analyzing the conducted research/available external data and downloading to the organization with potential action plans)</p></li></ul><p></p><h2>Play your part in our team succeeding</h2><p>The Poland-Ukraine-Baltics Marketing team with 15+ colleagues operates across 5 countries and 3 sales offices. The Marketing team creates and fosters consumer/shopper demand by setting the strategy, adopting global assets, creating assets where needed and implementing the strategies. We aim to reach more kids and shoppers every year and to help the Business Unit deliver Consumer Sales (sell-out) ambitions. In this role, you will support identifying effective investments across countries and departments, as well as ensure the whole team works as one during the planning process for the upcoming year.</p><p></p><h2>Do you have what it takes:</h2><ul><li><p>Several years of experience in Marketing, Strategy or Channel Development departments</p></li><li><p>Strong analytical skills and experience with Marketing budget planning and coordination</p></li><li><p>Effective in building strong internal networks and able to operate with a wide range of people from different parts of the organization and with external partners</p></li><li><p>Ability to propose and drive actions, despite conflicting internal interests</p></li><li><p>Understanding of marketing touch points (paid media, content, PR, e-com, social media)</p></li><li><p>Organised and methodical, able to balance multiple priorities and work well under pressure</p></li><li><p>Proficiency in English (written and oral)</p></li></ul><p>#LI-MB3</p><p></p><h2>What’s in it for you? </h2><p>Here are some of what to expect:</p><ul><li><p>Family Care Leave – We offer enhanced paid leave options for those important times.</p></li><li><p>Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.</p></li><li><p>Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.</p></li><li><p>Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.</p></li><li><p>Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.</p></li><li><p>Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.</p></li></ul><p></p><p>Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.</p><p></p><p>The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.</p><p></p><p>The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. </p><p></p><p>Thank you for sharing our global commitment to Children’s Rights.</p><p></p><p>Just imagine building your dream career.</p><p>Then make it real.</p><p>Join the LEGO® team today.</p>