DIRECTOR MARKETING

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. 

Job Overview

TE Connectivity's Marketing teams are responsible for broad marketing strategy and execution across all marketing and/or digital activities including integrated, digital, communications, product marketing, etc., for a business, region, country or corporate function by developing clear and compelling positioning and value propositions and go-to-market approaches for new product introductions. They are also responsible for brand portfolio management, aligning with corporate frameworks, including marketing plans for newly acquired brands and creative direction of all marketing communications, overseeing brand experience across all marketing and customer, sales and employee touch points. They develop and implement an integrated strategy for digital marketing, including the TE.com website and social media, digital advertising campaigns that lead the marketing community in accelerated adoption of emerging digital and content-centered marketing practices and lead development and delivery of best practice marketing communications by leveraging industry trends, competitive intelligence, customer insights and analysis in developing compelling marketing programs

 

Location: Europe Remote / Americas Remote travel as needed

 

The Role:

The Director of Marketing will lead a global, commercially focused marketing organization for TE Connectivity’s Industrial & Commercial Transportation Business Unit—driving demand, strengthening brand presence, and enabling commercial success.

 

This role is accountable for developing and executing an integrated marketing strategy that fuels revenue growth, accelerates pipeline, and supports market expansion. Core responsibilities include strategic marketing, product marketing, sales enablement, integrated campaigns, digital tools, and championing the customer experience to build lasting loyalty.

 

We seek a commercially minded leader with a proven background in marketing, selling, and/or business development. The ideal candidate is deeply customer-focused, understands the full sales cycle, and collaborates seamlessly across sales, product management, project management, and other functions to define where to play (markets, segments) and how to win (go-to-market strategies, applications).

 

This leader will partner closely with product management and sales to deliver targeted, high-impact customer experiences through segmentation, value proposition development, and marketing initiatives that generate measurable impact on pipeline and revenue. Success requires expertise in content strategy, brand and communications, demand generation, account-based marketing, and distribution marketing, supported by a data-driven approach to continuous improvement.

 

The successful candidate will be a proven builder of global teams, skilled at attracting, developing, and retaining top talent. This role demands a collaborative, commercially oriented leader with the vision and capability to shape the future of marketing at TE—and the potential to grow into broader leadership responsibilities over time.

Key Responsibilities:

• Own the Marketing Strategy & Execution
  • Lead the end-to-end marketing strategy and execution to align with and advance the BU’s critical growth priorities
  • Continuously evaluate, refine, and adapt strategies based on market trends, customer insights, and competitive analysis
  • Leverage analytics and shared services to measure ROI and improve the effectiveness of marketing investments

 

• Drive Commercial Growth
  • Partner with strategy, business development, and product management to define where to play in high-growth market segments
  • Develop playbooks for how to win, including compelling value propositions and competitive positioning
  • Strengthen commercial effectiveness through optimized lead management, new product introduction (NPI) launches, and product commercialization

 

• Champion Customer & Digital Experience.
  • Lead the digital customer experience strategy, integrating digital capabilities into the go-to-market approach to enhance engagement and conversion
  • Create and execute targeted strategies for customer segments, partnering with the distribution network to deliver differentiated value
  • Translate customer feedback into actionable plans that improve experience, loyalty, and market share

 

• Lead Change & Transformation
  • Anticipate and adapt to shifting market conditions, organizational priorities, and customer needs
  • Clearly communicate the rationale, outcomes, and path for