Brand Events Manager - Shopping Center(Lisbon)

Job Title

Brand Events Manager - Shopping Center(Lisbon)

Job Description Summary

Cushman & Wakefield is seeking a dynamic Brand Events Manager to shape and deliver impactful commercial initiatives in a leading Shopping Center in Lisbon.

This role offers the opportunity to drive revenue growth through innovative events, partnerships, and space activations within an international and collaborative environment.

Job Description

Responsibilities:

• Define and execute the shopping center’s business plan related to generating additional revenue through the commercialization of common areas.

• Monitor and control budget performance.

• Analyze revenue within the Brand Events area.

• Manage and proactively seek new operators for the shopping center.

• Coordinate the implementation of Brand Events actions (draft contracts, manage payments, and oversee on-site execution).

• Handle unpaid claims until the case is transferred to the Asset Management or Legal Department.

• Collaborate with the commercial department: analyze the tenant mix, track sector trends regarding chains, franchises, etc., and adapt to consumer needs and demands.

• Work with the marketing department to deliver high-impact events, and with the leasing department for Pop-Up agreements.

Profile:

We are looking for a professional with at least 4 years of experience in managing and generating additional revenue in one of the following sectors:

• Amusement Parks or Leisure Companies

• Shopping Centers

• Communication and Marketing Agencies specializing in Retail and/or Event Organization

Minimum Requirements:

• Degree in Business Administration, Advertising, Tourism, Commercial Management, or Public Relations. A postgraduate degree in Commercial Management or Marketing is desirable.

• Proficiency in Microsoft Office (PowerPoint, Excel, Word).

• Proven experience in customer service and commercial management.

• Strong communication skills and ability to work in a team.

• Languages: Portuguese and English (Spanish is a plus)

INCO: “Cushman & Wakefield”