Senior Brand Manager - Diabetes Care

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.  

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:  

• Career development with an international company where you can grow the career you dream of. 
• Competitive remuneration package including good salary, bonus potential, package of benefits and continuous learning opportunities within an excellent multinational working environment.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

For our Abbott Diabetes Care Division we are looking for a Senior Brand Manager to join our great commercial team in Greece. The position will report directly to Marketing and Customer Service Manager Greece, Diabetes Care.

Main purpose of the job:

Develop and implement marketing strategies and tactics for one or more of the organization's most strategically significant products/services in order to drive accelerated growth and achieve commercial targets.

What You'll do:

• Develop and implement marketing plans for new and existing products driving execution with excellence and training the sales force.
• Monitor, analyze, and evaluate local and international market trends, product performance, customer behavior and competitor activity to identify market opportunities for the product/service.
• Liaise with other areas of the organization to implement activities and/or changes.
• Adapt global toolkits to suit Greek requirements and build on them to deliver campaigns for maximum impact on results.
• Develop and deliver sales/communication tools/programs and monitor execution through specific field visit plan.
• Conduct market research, oversee product development and design, launch new products, oversee advertising campaigns, and monitor performance to effectively market assigned products/services.
• Liaise with advertising and promotions specialists to design campaigns and collateral for the product/service that are effective and appropriate for the target audience.
• Travel in the field and work with customers to gain market knowledge and competitive intelligence, and to coordinate initiatives.
• Track and share performance trends, insights, and recommendations for marketing campaigns.  

Required qualifications & background:

• University degree in life sciences, marketing or commercial studies preferred.
• Proven track record in marketing functions is a must (Brand Manager, Product Manager or similar) – preferably 5 or more years of experience.
• Proven experience in digital marketing with strong understanding of digital landscape.
• MBA degree would be considered as a strong asset.
• Experience in multinational, corporate environment, preferably in medical or healthcare industry.
• Experience in sales positions within medical industry will be a strong asset.
• Commercial awareness: understanding product commercialization process including legislation associated (understanding industry rules and regulations).
• Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Medical, Regulatory, Analytics, IT and other Key Functions.
• Knowledge of diabetes and competitive product lines is a plus.
• Expertise in managing and motivating internal and external stakeholders.
• Excellent command of English (both written and spoken).
• Strong PC Skills (Word, Excel, Power Point).
• Creativity flair and ability to generate new ideas or new ways to reach customers.
• Strong analytical skills, organizational and planning competence, with ability to meet deadlines.
• Ability to manage stress and make difficult decisions with integrity, initiative and adaptability.
• Ability to travel (approx. 20% of total working time).
• Driving license.

Follow your career aspirations to Abbott for diverse opportunities with a company that