Senior Analyst, Brand Marketing

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

As a Senior Analyst on Known’s Brand Marketing team, you will play a pivotal role in driving strategic insights and supporting the development of key deliverables for our clients across brand marketing, creative strategy, and go-to-market activations.

The right candidate must be proficient at interpreting information, trends and client research to develop new ideas and thinking on brands in an engaging manner that tells a compelling story to the client.

As a Brand Marketing Senior Analyst, you must be able to lead portions of a client engagement independently and work well with other disciplines to strengthen the work and deliver optimal results.

WHAT YOU’LL DO

• Asking questions that haven’t been asked before
• Becoming a subject matter expert on key industries and topics, providing informed perspectives by collecting and analyzing data, cultural intelligence, audience insights, and industry knowledge to tell a clear and inspirational story
• Leveraging insights to support the development of a powerful strategic idea and direction that is simple, clear, and digestible for client teams and internal partners
• Supporting the development of products & deliverables such as:
• Brand strategy:
• Brand north star, vision, and positioning
• Brand architecture
• Engagement strategy:
• Creative briefs
• Messaging frameworks
• Activation strategy:
• Tactical playbook
• Communications plans

• Building compelling and visually engaging presentations to communicate insights and recommendations
• Supporting the growth of client relationships, ensuring they remain connected to our process, progress and deliverables
• Collaborating effectively with other practices within the company including researchers, data scientists, media buyers / planners and help with what they need to inform a strategic and inspired solution for our clients
• Bolstering business development efforts by preparing case studies and relevant work examples for presentations and assist with scoping new work (including the development of SOWs)

WHO YOU ARE AND WHAT YOU HAVE

• A passion for understanding our partner’s needs and becoming their trusted advisor
• Comfort presenting to and briefing internal and external clients at various levels
• Ability to balance various client commitments and categories at once
• Deep empathy for consumers, our partners and our teammates
• A desire to change the way things have been done in marketing and brand strategy
• Strong willingness to learn and implement innovative research and insights methods, including generative AI tools and platforms
• Excitement to partner with data scientists, researchers and creatives across our offices
• Highly motiva