Marketing Director, Oncology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Leads the development and execution of marketing strategies for both healthcare provider (HCP) promotion and patient marketing initiatives for ELAHERE. Provides strategic leadership and fosters cross-functional collaboration across the enterprise. Leverages data, analytics, and a strategic mindset to drive both HCP engagement and patient awareness/activation. Demonstrates strong P&L ownership. Orchestrates work across internal teams and external agencies/partners with an integrated approach to execution of tactics.       

1. Vision and Strategy: Owns and sets the vision for HCP promotion and patient marketing strategies, portfolio plans, and resource allocation. Aligns overall strategy to enterprise objectives, ensuring a cohesive 'One AbbVie' approach.

2. Leadership: Sets direction and priorities for HCP and patient marketing. Influences and aligns internal stakeholders (medical, regulatory, commercial, field teams, training) and agency partners. Coaches and develops direct and extended teams in both HCP and patient engagement tactics. Represent the Marketing Team perspective on internal cross-functional teams.

3. Action and Accountability: Develops, implements, and monitors marketing brand and tactical plans for HCP and patient segments using established frameworks. Ensures campaign effectiveness and compliance with promotion regulations. Own congress strategy and execution.

4. HCP and Patient Market Awareness: Continuously evaluates HCP prescribing behavior, patient needs, and market dynamics to optimize strategic direction and tactical delivery. Leverages insights to inform strategies for both audiences.

5. Strategic Impact: Adjusts tactics and business plans to deliver financial, share, and en