Field Marketing Manager, Central and West Marketing

The Field Marketing Manager for the Central and West regions is a key member of the Marketing team, responsible for executing strategic, integrated demand generation programs at the regional level and managing high-profile national trade shows. This role leverages expertise in demand generation to build, track, and optimize campaigns and programs using data-driven insights, while helping lead the planning, execution, and evaluation of impactful regional initiatives.

This position is a key contributor to a creative, resourceful, and collaborative Marketing team that consistently delivers impactful campaigns and events. Acting as a critical liaison between the Marketing and Sales teams, this highly organized and meticulous professional ensures alignment and drives measurable business outcomes.

Duties

• Collaborate with Sales and the Marketing team to analyze market dynamics and develop annual plans that drive awareness, demand, and high-quality lead generation
• Lead the creation and execution of multi-tactic go-to-market strategies, including events, campaigns, brand-building activities, and executive meetings
• Research and recommend innovative ideas for regional campaigns, programs, tradeshows, events, sponsorship, awards, virtual events, and digital campaigns
• Serve as a liaison between Marketing and Sales teams, attending weekly sales meetings to provide updates and ensure alignment on corporate initiatives and regional strategies
• Identify, plan, execute, and manage regional marketing programs and campaigns from start to finish, including stakeholder coordination, promotion, and performance results tracking
• Provide quarterly reporting on campaign and program performance, analyze results against KPIs, and deliver actionable recommendations to optimize future efforts
• Champion organizational involvement in regional associations and industry memberships; fostering relationships with key organizations to enhance market visibility and influence
• Support regional campaigns and programs by assisting in the management of social media platforms and digital ad campaigns
• Experience vetting and managing marketing and event vendors including negotiations, contract review and invoicing
• Assist in creating reports that summarize marketing activities, highlight campaign performance, promote high-value assets, and showcase performance metrics
• Track and manage annual and project-specific budgets, ensuring financial accuracy, timely reporting, and alignment with organization goals
• Submit accurate and timely expense reports and adhere to established approval and payment processes for events and sponsorship
• Maintain meticulous records of all marketing-related expenses, ensuring transparency and accountability in budget tracking and reporting processes
• Ensure marketing-generated leads are accurately tracked and passed to Sales using platforms such as HubSpot and Salesforce, while maintaining data integrity

• Ensure all digital and physical content is high-quality, visually engaging, and aligned with brand guidelines and standards

• Promote and demonstrate the behaviors consistent with CoreSite’s culture and Core Values

Requirements

• Ability to thrive in a hybrid work environment that includes at least two onsite days per week in the downtown Denver office, currently Tuesdays and Wednesdays for in-person collaboration
• Willingness to travel approximately 30% of the time to regional events, with flexibility to accommodate evolving travel needs
• Proven ability to manage multiple projects under tight deadlines and successfully implement marketing campaigns and programs with measurable results; ability to provide examples and success metrics upon request
• Strong expertise in marketing, including branding strategies, buyer’s cycle management, persona-based marketing, and account-based marketing that support regional revenue targets
• Extensive knowledge of the data center industry event cycles and large tradeshows (e.g. PTC, Channel Partner Conference & Expo, Gartner Symposium, AWS Summits) is preferred, but not required
• Ability to collaborate closely with Sales teams to execute marketing campaigns and effectively manage vendor and partner relationships
• Detail oriented and highly organized, with the ability to multitask, prioritize projects, and produce high quality deliverables on time and within budget
• Demonstrated financial integrity, with a satisfactory credit history is required

Education and Experience:

• Bachelor’s degree in marketing, Business, or a related field preferred
• 7+ years of experience in B2B marketing, with a focus on demand generation and campaign execution is pref