Manager Marketing Strategy

Company Description

Each day Universal Studios Hollywood creates unforgettable experiences for our guests from around the world. We bring to life the ultimate Hollywood experience with our real working movie studio and heart-pounding rides, shows and attractions that put you inside some of the world’s most popular movies and TV shows. USH offers something for everyone from thrill seekers to movie lovers to family fun for all ages. Our Team Members are passionate individuals who create memorable moments whether it’s on the studio lot, or in our conference rooms, theaters, or kitchens. We believe in the talent of our team members. It’s our passion and commitment to excellence that drives our business to succeed in everything we do across the park. We believe in a culture of family and fun, here you can make a difference and build your career!

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced, and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

As the Manager, Marketing Strategy at Universal Studios Hollywood, you will be responsible for maximizing the economic upside for Universal Studios Hollywood.  You will lead audience-driven strategy development, communications planning, journey coordination and performance measurement. You will also serve as an internal consultant identifying and solving business issues and opportunities.  Your strategic thinking, attention to detail, and ability to enable cross-functional collaboration will be instrumental in ensuring the park's continued success in a highly competitive industry. Reporting to the Sr Manager, Strategic Marketing, you will be a key player in aligning marketing efforts with the strategic vision.

Key Responsibilities:

1. Annual and Trimester Planning: Partner across the organization to manage the annual marketing calendar and trimester priorities for their segment. Collect and interpret supporting data for annual situation assessment and post-program assessments.
2. Strategic Marketing: Provide holistic assessment of business performance to inform decisions. Work with cross-functional teams to identify and address gaps. Identify what is working or not working in the marketing program to inform changes in business priorities. Track, assess and report weekly business results vs. plan. Partner with Finance to track attendance budget and provide weekly updates.
3. Business Development: Articulate opportunities/challenges, develop a hypothesis, frame the approach, gather supporting data, drive the analysis, and communicate findings succinctly and clearly. Monitor and industry and consumer trends. Serve as the data subject matter expert to support business cases.
4. Internal Consultant: Partner with Finance on forecasting model. Partner with cross-functional teams for data requests and information sharing.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• Minimum 5 years of relevant work experience (marketing, consulting, finance)
• Strong acumen for strategic thinking
• Experience working with dashboards, strategic frameworks, consumer/market research and metrics
• Demonstrated ability to deliver structured output from unstructured situations and data
• Solid problem-solving skills
• Effective time management with the ability to manage multiple projects and prioritize
• Excellent communication skills (verbal and written); thinks well on their feet and presents information succinctly and effectively with a bias to fact-based storytelling
• Experience in the entertainment or hospitality industry is a significant advantage
• Enthusiastic, proactive, and adaptable
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, in