District Manager, OnStar & Loyalty - Spokane, WA

About the Team

At General Motors and OnStar, we are redefining what it means to feel safe, connected, and confident on every journey. As GM’s tech ingredient brand, OnStar delivers safety, convenience, entertainment, and Super Cruise services – making every drive better when it’s connected by OnStar. Better Never Stops is more than a tagline; it’s our promise to customers, dealers, and each other.

As we accelerate services subscription growth, we are building experiences that turn every vehicle into a connected platform for safety, productivity, and delight. Our vision is to empower customers and employees, keep it simple, earn trust every day, and lead the industry into the future as a world‑class services team.

If you are energized by change, inspired by technology, and passionate about helping others succeed, this role puts you at the center of that transformation.

The Role:

As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in‑store and in‑market to help teams unlock the full value of Connected by OnStar services for every customer.

You will partner with dealer owners, managers, sales consultants, and service advisors to bring OnStar Services, My GM Rewards, and the GM Rewards Credit Card to life – from first introduction to everyday use – and ensure customers experience the safety, convenience, and loyalty benefits built into every GM vehicle.

This is a field‑based role that requires regular travel to dealerships across your District. Domestic travel will be 90% percent within assigned territory, including 1-2 overnight stays per month. The selected candidate will assume territorial responsibility of Spokane, Washington.

In this role, you will be a connector, coach, and catalyst for growth – helping dealers translate OnStar and loyalty strategies into consistent execution, using data, training, and best practices to drive performance.

What You’ll Do:

Dealer Advocacy & Relationship Management

• Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships. 

• Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through. 

• Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.

Growth, Loyalty & Performance Coaching

• Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability. 

• Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership. 

• Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth. 

• Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.

Training, Enablement & Customer Experience

• Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:

  • OnStar services and benefits 

  • My GM Rewards and GM Rewards Credit Card 

  • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise) 

  • Best‑in‑class customer onboarding and delivery experiences 

• Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end. 

• Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.

Cross‑Functional Collaboration

• Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and