Sr. Manager, Sales Strategy & Operations - Universal Ads

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

The Sr. Manager of Sales Strategy & Operations will be a critical partner to senior leadership in driving revenue growth and operational excellence for Universal Ads. This individual will own the rhythm of sales planning, forecasting, and performance management while also shaping the strategic insights and go-to-market initiatives that fuel growth across sales channels. The ideal candidate brings experience in sales strategy or revenue operations at a scaling advertising, media, or SaaS business and can balance deep analytical rigor with the ability to translate insights into action.

Candidates will be prioritized who have strong understanding of the ad tech or CTV landscape.

Work Schedule: This role requires on-site presence four days per week, with one day off-site, to support flexibility and work-life balance.

This position is not eligible for visa sponsorship. Applicants must be authorized to work for Comcast in the United States without a current or potential future need for sponsorship.

Job Description

Core Responsibilities

• Leads annual and quarterly revenue planning, target setting, and forecasting in partnership with Sales, Finance, and Partnerships.
• Directs and maintains sales performance reporting, dashboards, and KPIs (e.g., CAC, LTV, ARPU, retention) to drive seller accountability and business transparency – translating the ‘so what’ from the data into actionable strategies
• Runs segmentation and market analyses to inform sales prioritization, customer coverage models, and sales resource allocation.
• Refines and maintains the Ideal Customer Profile (in partnership with the Head of Revenue) integrating customer insights, competitive analysis, and market data to guide strategic initiatives.
• Partners with Sales leadership to optimize account assignments, territory design, and quota methodology.
• Designs and evaluates incentive programs and SPIFs in partnership with Finance to align seller behavior with business objectives.
• Drives funnel health by monitoring pipeline metrics, identifying risks, and recommending actions to improve conversion and retention.
• Develops base management strategies to increase advertiser retention and expand average customer spend.
• Champions the adoption of standardized processes, tools, and operating rhythms that enhance seller productivity and organizational scale.
• Influences senior stakeholders with clear, data-driven communication; translate complex analyses into strategic narratives and operational playbooks.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications

• 7–10 years of relevant experience in Sales Ops, Sales Strategy, GTM operations, RevOps, or management consulting with a sales/marketing focus.
• Bachelor’s degree required; MBA a plus.
• Demonstrated success leading sales planning cycles, performance management processes, and cross-functional GTM initiatives at scale in high-growth SaaS, ad tech, or media businesses.
• Experience with sales incentive design, quota methodology, and productivity improvement initiatives.
• Proven track record of influencing executive stakeholders and driving alignment across Sales, Finance, and Partnerships.
• Strong analytical toolkit, with experience in forecasting, segmentation, and revenue modeling.
• Exceptional problem-solving skills with a hypothesis-driven approach.
• Strong communication and stakeholder management abilities, able to influence at multiple levels of the organization.
• Comfort with ad tech, CTV, or media sales models is strongly preferred; direct advertising sales experience a plus.
• Self-starter with a bias toward action; prior experience in startup or growth-stage businesses preferred

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, es