Sr. Director, Demand Generation

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people!
Interested in joining our smart, fun, and talented team?
The Sr. Director, Demand Generation is a senior leadership role responsible for developing and executing strategies to drive pipeline growth and revenue through comprehensive demand generation programs. This role requires a deep understanding of marketing principles, data analytics, and the ability to lead cross-functional teams in the tech industry. The Sr. Director will work closely with sales, product marketing, and executive leadership to ensure alignment on goals and drive successful outcomes.

The Role. . .

• Develop and implement a comprehensive demand generation strategy that aligns with business goals and drives measurable pipeline and revenue growth.
• Analyze market trends, customer needs, and competitive landscape to inform demand generation tactics.
• Collaborate with executive leadership to set quarterly and annual targets for lead generation and conversion rates.
• Oversee the creation, execution, and optimization of multi-channel demand generation campaigns including email marketing, content marketing, social media, PPC, SEO, and events.
• Develop and manage an editorial calendar that supports the demand generation strategy.
• Ensure all campaigns are executed on time, within budget, and with high-quality standards.
• Lead, mentor, and develop a high-performing demand generation team.
• Foster a collaborative team environment that encourages creativity, innovation, and continuous improvement.
• Work with HR to recruit and retain top talent.
• Utilize data and analytics to measure the effectiveness of demand generation activities and make data-driven decisions.
• Develop and monitor KPIs and metrics to track campaign performance and ROI.
• Provide regular reporting and insights to executive leadership on the progress and success of demand generation efforts.
• Work closely with the sales team to ensure seamless lead handoff and follow-up processes.
• Partner with product marketing to create compelling value propositions and messaging that resonates with target audiences.
• Collaborate with the content team to produce engaging content that drives demand.
• Evaluate and implement marketing technologies and tools to support demand generation activities.
• Ensure the marketing automation platform is fully utilized and integrated with other systems such as CRM.

The Ideal Candidate. . .

• Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in demand generation or related marketing roles, with at least 5 years in a leadership position.
• Strong background in demand generation within a B2B SaaS environment.
• Proven history of developing and executing successful demand generation strategies in the tech industry.
• Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
• Experience with account-based marketing (ABM) strategies.
• Knowledge of SEO best practices and digital marketing trends.
• Familiarity with content management systems (CMS) and web analytics tools.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Exceptional communication and leadership skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a demanding environment.
• Experience with budget management and forecasting.
• Strategic thinker with a proactive and innovative approach to problem-solving.
• Results-oriented with a strong focus on achieving measurable outcomes.
• Collaborative leader who can work effectively across departments and with executive leadership.

Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few… Remote employment limited to: AZ, CA, CO, CT, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA Our StoryIn July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single