Brand Manager
MindgruveMacartaAbout the role
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Mindgruve is one of the fastest growing agencies in the country. We are a full-service retail media agency, providing performance-driven management consulting to global brands. Our brand partners include the likes of The North Face, 3M, Wrangler, Mattel, and many more. Mindgruve leans on years of deep sales channel management, content optimization, and advertising experience, leveraging proven technology to deliver increased revenue and profit for clients.
The Brand Management team is seeking a new Brand Manager to help drive Mindgruve into the future and have a real impact on our company's growth. Our Brand Management team is a group of innovators, strategists, solution seekers and consumers. As a member of the Brand Management team, you will have full ownership of a portfolio of 5-6 brand partners and will have the responsibility and opportunity to drive a real impact to your brand’s business(es) as well as the customers their brands serve. You will establish and maintain strong relationships with your partners and work to deliver upon your partner's goals and objectives. You will also be responsible for working closely with internal teams to deliver clear briefs that outline yours and the brand's vision for their business. You will have the unique opportunity to serve as a leader and role model to all Mindgruve employees. Brand Manager’s will be reporting to the Associate Director of Brand Management and collaborating with leadership teams to drive results and success for all brand partners.
What You'll Do Here:
- Be responsible for building and maintaining strong relationships with all of your brand partners and will embody our company's vision of providing an outstanding quality of service to all of the brands we have the privilege to serve.
- Build a strong analytic foundation and will have in-depth knowledge of your brand partners P&L’s to identify and evaluate key business issues and growth opportunities for clients.
- Possess full ownership of your brands P&L’s and drive ideas and innovation on how to improve their marketplace profit.
- Drive and proactively look at your brand partners performance on a daily basis.
- Interpret all market data to take advantage of opportunities and minimize adverse trends, and identify data driven demand signals to generate business growth in areas for both on and off marketplace opportunities.
- Work cross functionally with internal teams and drive the creation of detailed, data backed briefs (around consumer insights, pricing, forecasting, promotions, P&L’s, operations, sales, marketing/advertising and creative) to deliver a clear vision for the future of your brand partners business(es)
- Work closely with the project management team and ABMs to drive client deliverables from the planning stages to execution and final assessment to achieve your partners objectives and goals.
- Create, monitor and optimize annual growth plans to exceed sales and profitability goals for your portfolio of brands and work with ABM’s to train and collaborate on projects.
- Perform ongoing analysis of the brands performance, competitors and category to identify opportunities to accelerate the growth of your brand partners.
- Demonstrate fluency and a deep understanding of the e-commerce flywheel as it relates t o Amazon, Walmart, Shopify, and D2C sites.
- Work with brand partners to fully understand their entire marketing and channel mix. Work closely with the Associate Director of Brand Management to review all elements of your partners business(es) which include pricing strategy, active sku management, category management, merchandising strategy, advertising channels and performance trends, and ongoing innovative and strategic recommendations.
- Have an in-depth understanding of the competitive landscape of our brand partners categories and have the ability to translate the implications of their business to key stakeholders and work with ABM’s to pull insights and action items.
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