Vice President, Brand & Content

 

 

Alliant International University is a professional practice University committed to excellence in four areas:  Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement.  The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.  Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues.  Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

 

Our Mission:
Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

 

 Our Vision:
An inclusive world empowered by Alliant alumni.

 

 

Position Summary:

The Vice President, Brand and Content is responsible for defining and executing a brand narrative that drives engagement, loyalty, and business growth. This pivotal role will oversee the development of our brand identity, create impactful content strategies, and lead cross-functional initiatives that amplify our presence in the market. The ideal candidate combines strategic acumen with creative expertise, bringing a proven track record in elevating brand equity through innovative storytelling and data-driven insights. With strong leadership skills, this individual will manage a high-performing team of brand strategists and content creators while collaborating across departments to ensure cohesive messaging and alignment with organizational objectives.

 

Starting Salary: $185,000 annualized (exempt position).

Benefits Plans Include: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans:  Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

 

Minimum Qualifications:

•             8+ years of professional experience in brand strategy, content marketing, or a related field, with at least 5 years in a senior leadership role.

•             Proven track record of developing and executing brand and content strategies that drive measurable business growth.

•             Experience managing multi-channel content initiatives, including digital platforms, social media, and traditional media.

•             Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree (MBA or equivalent) is a plus.

•             Data-driven mindset, with a keen ability to translate insights into actionable strategies.

•             Adaptable and forward-thinking, staying ahead of industry trends and emerging technologies.

•             High level of accountability and a results-oriented approach.

 

Skills:

• Strategic Leadership

a. Ability to develop and execute comprehensive brand and content strategies aligned with business objectives.

b. Expertise in defining brand positioning and crafting narratives that resonate with diverse audiences.

 

• Creative Storytelling

a. Mastery in creating compelling, high-impact brand stories across multiple platforms and channels.

b. Proficient in ideating and overseeing the production of various content formats, including video, written, and multimedia assets.

 

• Data-Driven Decision-Making

a. Skilled in leveraging analytics tools (e.g., Google Analytics, SEMrush, Tableau) to measure content and brand performance.<