Associate Brand Manager

Kenvue is currently recruiting for:

Associate Brand Manager

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to: Senior Brand Strategy Manager

Location: Skillman, NJ  (Kenvue’s corporate headquarters is currently located in Skillman NJ, but is scheduled to move to Summit, NJ in or around early 2025.) 

Travel : 10%

Pay: 92,000- 149,500

What you will do 

This Associate Brand Manager will manage the day-to-day brand strategy and portfolio management to help drive growth for the US.

Specifically, the Associate Brand Manager, will:

• Support the brand strategy, planning, and execution of brand/product plans with a digital first approach to help driving short and long-term sustainable growth, while building strong brand equities.
• Understands and advocates for consumer needs and preferences. Proactively looks for opportunities to expand brand passion and improve consumers experiences with the Brand to deliver brand growth goals.
• Monitor competitive market dynamics to inform development of, &/or changes required to, marketing plans. Partner with Market Insights & Research, category/sales analytics partners to develop learning plans and assessment of marketing plans (define KPI's, assess against goals, implement optimizations)
• Maintain comprehensive knowledge and understanding of current environment and industry trends, oversee category and competitive analysis, stay abreast of latest competitive activities and sales
• Create holistic digital first plans for brand communications to develop and distribute content successfully during moments that matter across multiple channels, including linking to omni-channel shopper & retail activation. 
• Partner with growth and performance team to optimize media performance & ROI and manage owned and earned channels to engage with consumers where and when they want to connect with our brands.
• Partner with Customer Strategy teams to develop omi-channel retail strategy and plans tied to brand strategy and business objectives.
• Manage brand budget and analytics to help deliver brand P&L goals.
• Have close partnership with innovation teams to influence innovation pipeline with consumer insights and marketplace knowledge.
• Maintain quality and compliance through timely training, strict compliance with procedures, exercising the highest integrity, embracing employee involvement and commitment to doing the right job the first time

What we are loo