Product Marketing Manager

Help us grow in an ever-evolving marketplace. Seeking an experienced and passionate Product Marketing Manager!

WHAT WE DO

Betterview is the Property Intelligence & Risk Management Solution the insurance industry depends on to identify and mitigate property risk, improve underwriting and inspection efficiency, and build a more transparent customer experience.

Applying Artificial Intelligence (AI) and computer vision to aerial imagery and geospatial data, Betterview generates the most accurate property information insurers trust to automate pricing, underwriting, and renewals while focusing strategic action on critical properties. With flagging, continuous monitoring, and pre-filed peril risk scores, Betterview is helping transform property insurance from Repair and Replace to Predict and Prevent.

Every day, our diverse team focuses on the needs of our customers. We strive to earn their trust by providing valuable, accurate insight that is important to their businesses. We provide our customers with information that is useful for their business decisions and easy to use. We combine high-quality human interaction with sleek, intuitive design. We are pioneers on the journey alongside our customers, who are transforming how they do business with data-driven decision-making.

THE OPPORTUNITY
As a part of the Betterview Product Marketing team, you will directly contribute to telling the world the story of our products, offerings, and company. You own the creation of launch/enablement materials and support crafting strategy and messaging for new product/feature launches. In this function you will work across the marketing team and functions to drive the production of both internal and external facing materials required to bring our products to market. You will be a critical and central contributor to our whole organization — interacting with teammates, leadership, customers, and partners.

WHAT YOU WILL BE DOING

• Develop and write sales enablement and training materials (i.e. for presentations, collateral, product videos, website copy, blog posts, etc…) clearly communicating the benefits of our products to the insurance industry and the world.
• Become the product expert and reference point for all front-line inquiries (Sales, Success, Support, etc…)
• In coordination with engineering and the product team, educate both internal and external stakeholders, colleagues, analysts, customers, partners, and prospects on product features and benefits when necessary to promote the story and benefits of our products and services.
• Support the product marketing and product team in defining market fit, target personas, competitive research, roadmap enhancements with a focus on offering accurate, transparent, actionable tools and preeminent products to our customers.

Of note, you must reside within the United States, and we are unable to provide any work visa sponsorship or transfer.

Requirements

WHAT YOU WILL BRING TO OUR COMPANY

• Minimum 4+ years of professional experience in a product marketing or product management role for a B2B SaaS company (i.e. must have actually held one of these titles in a corporate/enterprise setting).
• Professional marketing experience at a P&C insurance carrier or insuretech company.
• Excellent written and verbal communication skills -- there is a heavy amount of writing, presenting, and communicating complex ideas in this role. Must include a writing sample at the time of application (resumes/applications without an accompanying writing sample will not be reviewed).
• Excellent presentation skills – ability to create and comfortably present sales enablement and marketing materials to both internal and external stake holders.
• Extra consideration for candidates with past experience in writing, communications, or design – writing, structuring, designing presentations, collaterals, etc.. If any creative experience, please be sure to submit any writing or design samples and / or portfolio links at the time of application.
• Bachelor’s degree or equivalent work experience.

The successful candidate:

• Is comfortable with 10-20% travel.
• Has phenomenal communication, organization, and planning skills. Willing to listen and is a team player. This position requires managing and coordinating multiple campaigns, launches, feature updates, and one-off projects.
• Possess a high-energy, can-do attitude willing to get into the work, and driven to deliver