VP – Dental Sales Leader

Job Description:

Role Summary/Purpose:

The Vice President, Dental Sales Leader  will play a critical role in accelerating growth within the Dental industry. This individual will have direct responsibility for leading and managing a team of VP, Regional Directors and Practice Development Managers focused exclusively on the Dental business responsible for, driving key business metrics, increasing usage of CareCredit & other products within the Health & Wellness ecosystem. Key priorities for this role include driving innovation and maximizing the effectiveness of the sales organization while building and maintaining strong working relationships with GMs, National and Strategic Account Leaders, Key Clients, and cross-functional stakeholders.

This role will hire mentor, coach, counsel, co-travel and train their Regional Directors, field sales Metro & Area Practice Development Managers.  The incumbent works directly with the SVP Industry Leadership to execute sales strategies as well as cross business activities that advance the Dental business.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

This individual will spearhead a remote field sales team across the U.S., collaborating closely with Regional Directors and Industry GMs to develop and execute national and regional visitation and sales strategies. This leadership role focuses on leveraging data analytics and technology to drive provider growth, optimize sales performance and align field coverage with critical business KPIs.

Day to day responsibilities for the VP, Industry Sales Leader will include the following:

• Lead and mentor a remote field sales team across the U.S., maximizing performance to achieve apps and sales goals.

• Partner with Industry GMs and Regional Directors to develop and implement national and regional sales and visitation strategies aligned with critical KPIs.

• Oversee daily field sales activities, ensuring effective territory coverage and provider engagement.

• Develop and standardize sales models and processes, embedding tools, enablement, and data analytics to optimize sales workflows.

• Collaborate with cross-functional stakeholders to identify new industry opportunities and influence ongoing industry strategies.

• Drive change initiatives across field, hybrid, and inside sales teams, translating strategy into clear transformation plans with milestones.

• Partner with leadership on segmentation, quotas, cadences, playbooks, and enablement with dotted-line oversight.

• Conduct virtual and in-person co-travels with Practice Development Managers and Regional Directors to support sales standards.

• Utilize internal sales tools and technology (e.g., Salesforce, Teams, Seismic) to enhance productivity and adherence to role expectations.

• Provide regular sales performance updates and value-added analysis to Executives, GMs, and sales leadership.

• Monitor voice of customer (VOC) gathering insights regularly and partner with the field to develop actionable growth strategies.

• Set clear sales objectives and KPIs, track progress, and ensure delivery of field results that drive industry growth.

• Ensure compliance with company policies, ethical standards, and regulatory requirements across all sales activities.

• Maintain strong organizational culture through implementing programs that drive employee development, morale, motivation, leveraging SYF Leadership commitments, Great Places To Work efforts and championing diversity and inclusion principles.

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree and 6+ years of direct sales leadership experience in Financial Services and/or outside sales, inclusive of experience in effective people management, leading and developing a team to execute performance results, drive accountability, coach and motivate individuals for success.

• Minimum of 5 years of territory sales/marketing experience with proven record of driving growth and developing relationships and driving results. 5+ years of leadership/team building experience with a solid track record of navigating a matrix organization and motivating others to act.

• 5+ years of experience lever