Integrating Marketing Manager

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.

Company Overview:

Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget.

Senior Marketing Associate

Gainbridge is a self-managed innovative digital platform providing you with direct access to trusted financial products to smartly grow your savings over time. We believe our clients value straightforward, high-yield products they can understand and buy themselves, to grow their money for goals big and small. Gainbridge, through its digital platform, offers savings and retirement solutions accessible to anyone who wants to take control of their finances by cutting through the confusing language, fees, cost structures and restrictions that traditionally stand between people and a great financial opportunity. 

Group 1001, the parent company of Gainbridge, is a technology-driven financial services company with a mission to empower our customers, employees, and communities by making innovative products accessible to everyone. We strive to demystify how insurance and annuity products are purchased today by leveraging technology to provide intuitive financial solutions for all Americans. As part of our mission, we invest in strategic partnerships to connect with and transform communities through education and sports. As of September 2023, Group 1001 had combined assets under management of over $60 billion and comprises the following brands:  Delaware Life, Gainbridge, Clear Spring Health, Clear Spring Insurance, and Clear Spring Life.

The Opportunity:

Gainbridge is seeking a hungry Marketing Associate to help build, measure and optimize  marketing  for our growing D2C and B2B verticals. If you are a hands-on, versatile marketer (meaning you like a little bit of everything)  with top-notch cross-team collaboration & communication skills, then keep reading!

Reporting to the VP Marketing at Gainbridge, you’ll be a team athlete, working on projects across the entire customer experience from brand building to customer acquisition.  You’ll work on creating ad copy & SEO content that converts, overseeing cross-channel creative strategy & process, analyzing campaign & website data, and partnering with our marketing agency to execute.

We work collaboratively and in squads, so you'll also collaborate with your marketing partners across Group 1001’s business units. Your key stakeholders and partners in strategy will be our Product Marketing, Marketing Agency, Design, and Legal teams.

Reporting Structure: This role will report to the VP of Marketing for Gainbridge

Location: Remote in the USA (Schedule here to interview)

What You’ll Do:

Marketing Operations:

• Oversee the execution of marketing campaigns across the customer experience, ensuring seamless coordination between various teams and tools.
• Implement and optimize creative delivery processes to streamline workflows and improve efficiency.

            Marketing Analytics:

• Collaborate with cross-functional teams to gather, analyze, and report on key performance metrics.
• Manage data hygiene and integrity within the marketing tools.

Creative Development:

• Work closely with product marketing and our marketing agency to create on-brand marketing materials that educates our customers and converts.
• Provide creative direction and feedback to ensure marketing collateral meets quality standards and brand guidelines.

Copywriting:

• Develop compelling and effective copy for various marketing channels, including emails, landing pa