Sr. Manager, Product Marketing

Job Type Full-time Description

About CloudBees

CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work. 

Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it's a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle. It allows developers to bring and execute their code anywhere, providing greater flexibility and freedom through fast, self-serve, and secure workflows.

CloudBees supports organizations at every step of their DevSecOps journey, whether using Jenkins on-premise or transitioning software delivery to the cloud. We’re helping customers build the future, today.

About the role 

CloudBees is looking for a Sr Manager, Product Marketing for our leading DevSecOps products. This role is for an experienced product marketing leader who has led teams focused on B2B technology specifically with PLG/PLS motions. 

What You’ll Do

• Priority 1 - build and execute on PLG and non-sales led initiatives that drive product usage and revenue.
• Priority 2 - partner with Product Marketing, Demand Generation, and Product teammates to continually improve and refine our non-sales led ICP, detailing the product and buying journey, and refining messaging and positioning for this group.
• Priority 3 - build metrics and dashboards to monitor and reveal patterns and behaviors that have the potential to drive product usage and revenue.
• Priority 4 - rapidly build and execute experiments in-product, with external marketing/content, and with other channels to build playbooks and scalable strategies.

Your everyday responsibilities:

• Directly manage a product marketing manager
• Manage/run the PLG and non-sales led motion
• Work with Demand Gen and other stakeholders on campaigns and strategic projects - from driving awareness to increasing upsells 
• Critically think about any products, strategies, or requests that come your way
• Collaborate across internal teams
• Communicate the product value to various audiences, using various methods (digital collateral, videos, etc.)

Who you'll be working with:

• You'll be on the Product Marketing team, reporting to our VP of Product Marketing. You will have one direct report.
• In addition to your Marketing partners, you'll also be working with Product, Engineering, Design, Communications, RevOps, Customer Success, and Sales teams across CloudBees
• We're a highly collaborative company.

What the Role Requires

• You are an experienced B2B PLG/PLS product marketing leader, who has helped scale products across SMB and mid-market customers.
• You have worked closely with product growth teams to activate, retain, and monetize users of the PLG funnel.
• You are an entrepreneur at heart - you want to build, grow, and scale a business and are willing to dig into it to get there.
• You are a trusted partner. Product, Sales, and other Marketing team members turn to you for your knowledge and perspective, they want to collaborate with you, and they trust that you'll be critically thinking about everything that comes your way.
• You are a leader and a doer. You can get into the weeds to run launches and analyze data while also looking for gaps in the market that you can bring to your Product partners and develop into thought leadership.
• You understand the B2B technology buyer - from C-Suite down to Developers. You have marketed products to one or more of these B2B buyer personas.
• You have created compelling positioning and messaging, written differentiated thought leadership, and have worked with internal partners on go to market strategies for Sales teams and/or other channels.
• You have translated complex technical concepts and technologies into strategic business and customer-centric value propositions. You have shared these concepts in a variety of media (pitch decks, website copy, white papers, videos, emails, blogs, social).
• You closely follow, understand and can create technical content and marketing materials that cover concepts and technologies in the developer and technologist workflow (e.g. DevOps, CI/CD, public Cloud, containers, Kubernetes, etc.).
• You have developed deep technical knowledge about products and capabilities, competitor products and services, and the competitive landscape in general.
• You know why attention to detail is important and you focus on the details in everything you do.
• You are comfortable working with data. You know how to get the da