Sr. Manager, Product Marketing

Company Description

ITW (Illinois Tool Works Inc.) is a Fortune 200 company and is one of the world’s leading diversified manufacturers of specialized industrial equipment, automotive components, consumables, and related service businesses. ITW businesses serve local customers and markets around the globe, with operations in 55 countries and an employee base of more than 48,000 people who adhere to the highest ethical standards. These talented individuals, many of whom have specialized engineering or scientific expertise, contribute to our global leadership in innovation. We are proud of our broad portfolio of more than 17,000 granted and pending patents.

ITW Residential & Renovation division of the Construction Products business segment provides industry leading, premium branded, cordless nailing systems and fastening solutions, that deliver superior productivity and reliability to meet the needs of professional remodelers and residential home builders, with a widely available product portfolio at their preferred retail or dealer outlets The focus for the division is aggressive market growth while sustaining profitability. ​ 

ITW Residential & Renovation offers a broad range of professional grade anchoring tools and fasteners for numerous construction applications. Our products include wood to wood fastening systems (Paslode®), structural wood fasteners (GRK Fasteners™), concrete anchoring systems (Tapcon®, Red Head®, Ramset®), underlayment screws (Rock-On®, Backer-On®), self-drilling screws (Teks®) and drywall anchoring systems (E-Z Ancor®). ITW Residential & Renovation excels in meeting the growing demands from Professional end-users for high-quality home improvement and construction fastening products. Our products are trusted by industry professionals and each brand is the market leader in its respective category in terms of quality, performance and ease of use

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

Job Description

ITW Residential & Renovation division is seeking a high-performing Paslode Sr. Manager, Product Marketing to join our marketing leadership team.  The Marketing Manager leads a product management team to set strategy and drive profitable growth in their assigned categories. 

The Sr. Manager, Product Marketing owns the business for their product categories and is responsible for defining strategies that will drive profitable top line growth.  Growth is achieved through effective portfolio management, new product introductions, core product enhancements and promotional programs.  

As a key leader within the division, the Sr. Manager, Product Marketing will help share successes and cross-leverage knowledge and capabilities to support annual and long-range plan objectives, through influential and collaborative leadership across the division. 

This position reports to the Senior Marketing Director.

Core Responsibilities:

• Leader of direct report(s) who own their assigned product portfolio including product, pricing and promotions.
• Drive annual planning and long-range planning process and present compelling strategies and recommendations to the divisional leadership team.
• Through field visits, collect and synthesize customer/channel knowledge and competitive intelligence and leverage insights to become subject matter expert on product portfolio and drive actions to grow revenue and profit.
• Partner with Sales to unlock full potential of product category sales, especially in new areas of focus.
• Champion the Customer Back Innovation process and lead efforts to deliver projects on time and on budget.
• Closely work with sales and supply chain to monitor market and channel dynamics and help develop accurate forecasts to support demand fluctuations
• Manage the financial performance of assigned product categories to exceed assigned targets by utilizing ITW tool box philosophies and other key performance indicators.
• Work closely with the sales team on supporting their efforts to drive sales by ensuring they have the appropriate product training/knowledge; together, visit end users and channel partners and understand their needs and help promote sales and develop strong relationships.
• Collaborate with Brand & Digital team to develop annual integrated marketing plans for product portfolio.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business or Engineering, required; MBA preferred
• 5+ years of product marketing experience, with 2+ years of managerial experience
• Proven ability to influence cross-functional leaders