Senior Director, Creative Media & Content Strategy, Department of Athletics

External Applicants: 

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

Cover Letter and Supporting Documents:

• Navigate to the "My Experience" application page.

• Locate the "Resume/CV" document upload section at the bottom of the page.

• Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.

Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees:

Apply from your existing Workday account in the Jobs Hub. Do not apply from this website. 

A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.

Job Description Summary

This position will provide leadership for the Athletics Creative Video & Photography staffs, including content development and vision, while assisting in daily project management for creative video, photo and graphic design. Provides leadership and assistance in the creative and visual storytelling direction for Wake Forest, through video, photo and graphic design.

Job Description

Essential Functions:

• Organizes staff and assigns duties for consistency to the needs of media representatives, athletic staff, and student-athletes. Assigns responsibility for each home and away Olympic sports contest to ensure appropriate coverage.

• Provides daily leadership for the creative video team and photography staff, while assisting in project management for graphic design—to capture and generate content for all 18 athletic programs for use on social media, recruiting, and in-venue fan experience needs. 

• Provides strategic and daily leadership for the creative team—consisting of videography and photography—in capturing and generating content for all 18 athletic programs for use with social media, recruiting, development, and for the in-venue fan experience to drive revenue and enhance The Best Fan Experience in North Carolina.

• Plans, directs, shoots, and edits high quality content for Wake Forest Football and other assigned sports in a timely manner, while meeting the overall strategy and philosophy goals of the department.

• Generate digital content for posting on athletic teams’ social media sites.

• Meets quick turnarounds to post high quality videos on the same day that events occur, while also balancing multiple video projects. 

• Prepares video packages for team functions and/or approved distribution on the Athletic Department website and social platforms.

• Edits and creates vision of video and photo content through both visual and audio deliverables.

• Provides leadership in photo and video and photo shoots for assigned sports.

• Assists in the production of graphic design needs as needed to complete projects.

• Works closely with internal and external departments to execute digital and creative campaigns to generate revenue, and communicate Wake Forest’s brand and institutional messaging. 

• Creates and executes weekly video and content production calendars, with assistance from Sr. Associate AD, Communications & Content to ensure needs and deadlines are met for all external units, including communications and fan experience, as well as the weekly needs of all 18 coaching staffs. 

• Oversees weekly content management and implementation of Opendorse Ready partnership to ensure student-athletes have new and archived content available to build and grow their personal brands.

• Assists Fan Experience and Communication staff on content strategy, process and protocols to enhance the performance of Wake Forest Athletics social media accounts and branding.

• Serves as the liaison for Athletics content creators, working closely with internal and external departments to execute campaigns, generate revenue and communicate Wake Forest’s brand and institutional messaging. 

• Assists with shooting photography, shooting and editing video and creating graphics as needed.

• Works with Social Media Mana