CVP, Sr. Director - Digital Product Design

Location Designation: Hybrid - 3 days per week 

 

Business Unit Overview  

In Marketing, you’ll dive into a world of diverse opportunities, crafting innovative campaigns, managing impactful content, and fostering meaningful connections with key audiences. Collaborate with experts across brand, digital, and strategy, leveraging data and insights to drive decision-making, unlock new growth potential, and optimize our differentiating capabilities. 

 

 

Role Overview:

We’re building the next generation of innovative digital products in our industry, and we’re looking for an energetic, proactive Senior Director of Product Design to help lead the charge. We’re looking for a dedicated player-coach who can execute a strategic vision for NYL, building and connecting a portfolio of digital products used by consumers and NYL agents into one seamless, intuitive experience. The Senior Director will manage a team of Directors of Product Design dedicated to the end-to-end design of digital products in our Value Streams (outcome-based departments) notably Purchase Experience (application, account opening) and Service Experience (customer- and agent-facing policy and account servicing).

 

You’ll be collaborating extensively to not only craft help individual cutting-edge, user-centered digital product experiences, but also connect end-to-end digital experiences and other multi-channel experiences within and across the Value Streams for our customers and agents. This leadership position has a tremendous impact on our business and plays a crucial role in the NYL ecosystem.

 

This role will also contribute to the growth and maturity of digital product design capability including maturing processes, establishing professional growth and advancement pathways, nurturing a design culture, and providing coaching and mentorship, and advocating for the value of design in the organization.

 

“Our team is striving to revolutionize financial services for our customers and agents/advisors. Every effort impacts millions of people and fuels the dreams of families, the strength of communities, and the stability of generations to come. At New York Life, we don’t just build careers; we build legacies.”  –Kelly Smith, Head of Product Design

 

 

What You’ll do:

Design Strategy, Research, and Concepting

• Direct the vision for an integrated digital product experience: Lead dedicated Value Stream Product Design Directors and partner with other Senior Directors to build design strategies in support overall business and experience goals with human-centered design
• Partner with other design peers to deliver insight-driven design: Guide user and design research (quant and qual), research methodologies and artifacts (e.g., interview guides, diary study journals/capture, etc.), and present insights to stakeholders
• Co-create with product design/UX/UI partners: Design concepts across the spectrum of fidelities, storyboards, prototypes, and other visual storytelling mediums to articulate the integrated direction of key digital experiences
• Establish integrated measures of success: Develop benchmark and innovative experience and design measures that help prove our integrated digital products deliver on business KPIs/OKRs and user needs

 

Manage a portfolio of digital product design delivery

• Deliver end-to-end, cradle-to-grave digital product designs: Lead product design directors in the full spectrum of product design activities for all life stages of our digital products
• Nurture a productive and trusting environment: Enable a creative, productive, and trusting environment for Directors and other designers to do their best work
• Facilitate compelling storytelling: Craft and coach others in the execution of compelling narratives and storytelling for a range of audiences and seniority levels
• Manage a portfolio of digital product design execution: Manage staffing/capacity, reporting, risk management across multiple teams/projects including those delivered by external age