Program Manager, Business Operations (Go-to-Market & Training)
ZillowAbout the role
About the team
Zillow Home Loans (ZHL) provides customers with a streamlined option for their home financing needs. By utilizing Zillow's home-buying expertise and cutting-edge technology, we’re working to create an easier, smoother ‘check-out’ experience for real-estate transactions.The Business Operations (“BizOps”) team serves as the central nervous system of ZHL, responsible for defining and delivering ZHL’s next phase of evolution and growth. This team focuses on our most critical and strategic cross-company projects, ranging from overall company strategy to owning key strategic projects in partnership with senior-most leaders across Zillow Group.
About the role
The Program Manager, Business Operations (Go-to-Market & Training) will own the rollout process and drive adoption of revenue-critical product features across Zillow Home Loans’ team of Loan Officers for our Digital and Premier Agent business. The focus of this role will be to help ZHL grow by launching and driving adoption for new product features internally, developing new operational processes, innovating our go to market strategy, and fostering relationships aided by product. The role requires someone who has a strong track record of project execution, is a great communicator, approaches problems in a structured manner, is comfortable with working with data and navigating ambiguity and working with data. You will tackle a variety of unstructured challenges, diving into a wide array of problems that drive impact for ZHL across sales, business operations, product, go-to-market, and analytics.
You Will Get To:
Communication: Act as a liaison between product development, marketing, and sales teams to ensure alignment and clear communication across departments.
Sales Training & Content Creation: Partner with marketing and sales to develop and deliver comprehensive training programs and product demos for sales teams, ensuring they are well-versed in product features, benefits, and competitive advantages.
Sales Support: Provide ongoing support to sales teams through regular coaching, troubleshooting, and making necessary adjustments to enablement strategies.
Feedback Loop: Gather and analyze feedback from sales teams and data trends to continuously refine and improve training materials and strategies.
Drive ongoing adoption: Ensure that sales teams are proficient with CRM systems, sales enablement platforms, and other technologies to streamline processes and enhance productivity.
Performance Metrics: Build and improve processes around measuring the effectiveness of go-to-market initiatives and sales enablement programs.
Process improvement & launch playbooks: Own and optimize the end-to-end GTM process, including: launch checklists, partnering on internal communications, driving initial and ongoing adoption, and assessing adoption trends and impacts
Change & Stakeholder Management: Stand up change-management playbooks (RACI, comms cadences, FAQ bank) so every release has a standard “Day 0, Day 30, Day 90” plans
Voice of the Customer: Understand sales team needs and how that relates to training and adoption
Who you are
4-7 years of relevant experience
Launch Enabler: You’ve driven product or process rollouts in fast-growing fintech, SaaS, or consulting settings and owned the full enablement arc - from storyboard to post-launch analytics.
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