Director, Streaming Content Strategy & Analysis

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Who We Are…

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From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Director of Streaming [Content] Strategy & Analysis is responsible for supporting the data-driven content investment strategy for CNN’s new streaming product. This role ensures that every dollar spent on content is backed by audience engagement, growth impact, and anticipated long-term sustainability.

Sitting at the intersection of content commissioning, audience analytics, and financial oversight, this leader will partner closely with the VP, Streaming Programming, Editorial & Programming Teams, Global News, Streaming Merchandising and Finance to establish a structured, insights-driven approach to commissioning and optimizing content across live news, VOD, and original programming.

This is a highly strategic, cross-functional role that requires strong analytical skills, stakeholder management, and deep expertise in streaming audience behavior. The ideal candidate must be comfortable operating in a matrixed environment, working with SVP-level stakeholders.

Your Role Accountabilities…

1. Content Investment Strategy & Budget Ownership

• Own and manage the content budget, ensuring all content spend decisions for the streaming product align with audience demand and financial objectives for the product.

• Develop a framework for content investment, balancing live programming, VOD, and original productions to maximize engagement and retention.

• Partner with Finance to forecast content ROI, ensuring responsible budget allocation and financial discipline in content spend.

• Lead cost-benefit analyses on programming initiatives, identifying areas to scale investment or cut underperforming content.

• Author, own, and iterate on Creative Briefs that define for content teams the audience needs we are solving for, what’s working and what’s not working within our product ecosystem and across the competitive landscape.

• Enable rapid experimentation in close partnership with Streaming Content and Merchandising leads and SVP Video Editorial by allocating budget to innovation efforts – collaborating deeply with Research and Data Analytics & Insights.

2. Content Commissioning & Final Review Process

• Drive the commissioning process in alignment with executive leadership, ensuring that new content spend is backed by audience insights and strategic objectives.

• Partner with CNN WW content leadership to assess new show concepts, talent-driven programming, and format experiments.

• Responsible for continuing efforts to elevate the company’s ability to identify the right content for streaming

• Ensure that data-driven audience insights guide content decisions, balancing editorial creativity with measurable engagement potential.

• Partner with content and merchandising teams in developing a data-backed ROI business case for recommended programming slate, providing recommendations based on cost-per-engagement, completion rates, and new subscriber impact.

3. Audience Insights & Content Performance Analysis

• Drive the measurement of content performance in partnership with Data Intelligence, Growth and Streaming Merchandising, leveraging analytics to track viewership trends, retention drivers, and format effectiveness.

• Deliver monthly and quarterly performance reports to senior leadership, shaping long-term programming strategies.

• Identify what works and what doesn’t—working with data to optimize content mix, and help identify opportunities to sunset underperforming formats, and double down on successful programming.

• In partnership with Audience teams, develop an audience segmentation strategy that is complementary and not cross-purposes, ensuring the streaming service caters to core viewership personas and emerging audience trends.

4. Collaborat