Abrysvo Global HCP Lead - Director

ROLE SUMMARY

Vaccines is the only place in Pfizer where you can contribute to patients' health by helping prevent sickness and disease. It is an exciting time to be part of the Pfizer Global Adult Vaccines Marketing team as we look to drive significant impact for people and the organization by helping prevent the largest adult respiratory diseases globally.

Abrysvo is a cornerstone of Pfizer’s commitment to protecting Adults and vulnerable populations against Respiratory Syncytial Virus Infection (RSV). RSV is highly contagious and can lead to severe lower respiratory tract disease in older adults and those with chronic conditions like COPD, CHF, and diabetes. Each year, RSV hospitalizes over 336,000 older adults globally and causes 14,000 deaths. By addressing this critical health challenge, Abrysvo drives both impact and growth—we are on track to reach approximately $500MM in global revenue in 2025, and $600MM in 2027, with cumulative revenue expected to hit $1B by 2027. Join us in shaping the future of adult respiratory health.

The ABRYSVO Adult HCP Lead will be responsible for leading the global strategy and tactical execution of all healthcare professional (HCP) marketing initiatives for the ABRYSVO adult indication. This role will drive unbranded and branded campaigns, oversee RWE/medical education efforts, and ensure seamless collaboration with the US, ICO and EMCO teams to support local market adaptation and implementation.

ROLE RESPONSIBILITIES

Key Responsibilities:

Strategic Leadership & Campaign Development

• Own the development and execution of the global HCP marketing strategy, including both branded (“Every Breath Matters”), unbranded (“RSV Uncovered”) campaigns and key elements of the year Brand Strategy Refresh (Position, Patient Funnel Insights, SWOT etc).
• Lead the HCP Messaging Architecture Update, integrating new messages based on global research to support differentiated storytelling and strong ABRYSVO recommendations.
• Guide the creation and rollout of the Digital Sales Presentation (DSP), Core Claims & Implementation Guide, and other omnichannel tactics, ensuring alignment with brand strategy and local market needs.

Medical Education, Real World Evidence & Scientific Engagement

• Oversee global medical education initiatives, including congress partnerships (e.g., RESVINET, ESCMID, ERS), speaker programs, and real world evidence (RWE) dissemination.
• Collaborate with cross-functional teams to rapidly update and distribute the RWE Compendium, supporting HCP education on ABRYSVO’s effectiveness and differentiation.

Cross-functional Collaboration & Local Market Enablement

• Serve as the primary liaison with US, ICO and EMCO teams, ensuring global assets are adapted and implemented effectively across markets.
• Support local teams with Adobe Express tools for asset customization, including translation, channel adaptation, and local recommendations.
• Provide strategic input into pharmacy activation, specialist materials, and omnichannel toolkits to broaden HCP engagement.

Performance & Optimization

• Monitor campaign performance and market usage metrics, using insights to refine messaging and asset deployment.
• Conduct competitive audits and message testing to ensure ABRYSVO maintains a differentiated position in the adult RSV vaccine landscape.
• Manage agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management

BASIC QUALIFICATIONS

• BA or BS degree required
• 8+ years pharmaceutical marketing
• Country, Regional or Global Marketing experience required
• Proven experience in global HCP marketing, preferably in vaccines or respiratory therapeutics
• Experience leading and coordinating with cross functional teams required (Medical, Regulatory and Legal)
• Experience leading global projects, communicating with regional and country teams
• Champion innovation, seek learnings from other brands and other industries to innovate
• Strong marketing, analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
• Strong understanding of medical education, omnichannel marketing, and stakeholder engagement.
• Comfort managing through ambiguity, complexity, and rapidly changing business and customer needs
• Strong project management skills; attention to detail; being able to manage rapidly changing/updated information flow
• Proven ability to proactively lead the thinking - connect, communicate, influence, and persuade others