Director, Digital Marketing

Job Description:

This position is responsible for new logo acquisition and expanding business within our installed base. It has strong emphasis on lead generation and pipeline creation using digital marketing elements such as content syndication, SEM, SEO, advertising paid, social and web marketing, The successful candidate is results-driven with a relentless focus on improving marketing performance. This role includes management of the Digital Agencies managing the website with ultimate responsibility for driving and defining and managing the company’s web-based marketing plan to promote the company’s brand, attract visitors, and drive website leads.

Key Responsibilities and Essential Job Functions

• Account-Based Marketing
• SEM + SEO
• Digital Advertising
• Content Syndication
• Web conversion marketing
• Web journeys mapping
• Proactive web Content curation and web offer management
• Strategy, planning and execution for integrated Digital national campaigns to reach identified personas and drive pipeline.
• Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey.
• Build campaign audience through externally focused lead generation efforts in: SEO, SEM, remarketing, content syndication and various paid advertising efforts.
• Incorporate buyer’s journey and content strategy to inform lead nurture campaigns.
• Run programs to deliver consistent flow of marketing and sales qualified leads (MQL/SQL).
• Define and implement ABM strategies to drive business with a specific set of accounts.
• Have influence and day-to-day management of the digital demand generation budget as a subset of the overall marketing programs budget.
• Enhance marketing automation understanding as it pertains to digital platforms across the business, with emphasis on lead nurturing, lead prioritization, lead
• routing, and driving funnel stage progression.
• Provide reports and actively monitor the health of the marketing digital channel mix using key KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
• Create a standard of excellence in process and support and when working with internal marketing and sales stakeholders.
• Build and execute digital based customer marketing programs for cross/upsell and account retention.
• Defines, plans and implements web-based marketing plans and campaigns via the company’s website(s).
• Aligns the priorities and an implementation roadmap with marketing leadership and other stakeholders.
• Drives and implements a series of constant improvements to deliver the Flexential story for prospects, customers, partners, influencers and other site visitors while improving conversion rates.
• Collaborates with web development, design teams and agencies to implement customer journey and UX improvements to the company’s web presence.
• Develops and expands company’s web presence with ties to brand, social media, email, web advertising, and other online sources.
• Using web analytics, drafts, implements, maintains, and revises web site improvements to drive sales and revenue to the company.
• Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s) and uses analytics to improve overall performance.
• Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site(s).
• Partners with other teams to curate the content on the website maintaining its relevancy in the buyingjourney.
• Maintains current knowledge of trends and developments in online and web marketing.
• Writes and reviews copy for the website and related landing pages.
• Manages external agency to make updates to web designs and collaborates with IT to ensure security and high performance of the website.

Core Leadership Capabilities

• Shape the future: create and implement outcome-focused strategic direction for and with the team.
• Inspire others: lead by example to demonstrate and reinforce our core values of being Customer-centric, Collaborative, Competitive, Caring and Committed.
• Optimize talent: provide, ask for, and accept coaching and feedback.
• Foster growth and innovation: Use change management and other leadership tools to implement the best new ideas.
• Drive results: hold people accountable for meeting commitments, and take action when responsibilities are uncertain or when progress falls short.

Required Qualifications    

• Bachelor’s degree (B.A) from a four-year college or university; or equivalent combination of education and experi