CVP, Marketing Technology and Shared Services

 Job Requisition ID: 91038 

Location Designation: Fully Remote 

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you'll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions. Click here to learn more about Group Benefits solutions.

 

 

This is a remote or in office position.

 

Role Overview:

 

Reporting to the Marketing Performance Analytics and Insights lead at New York Life Group Benefit Solutions (NYL GBS), this role is responsible for building and managing a shared services marketing operations technology support function. With an increasing need for and reliance on marketing operations technology such as customer relationship management, workflow and campaign management and related technology infrastructure, we are seeking an experienced marketing operations technology individual to build and manage an efficient and scalable model.

 

 

What You’ll Do:

 

• Engage with internal and external partners to understand marketing/creative services operations and technology support needs
• Work with technology and procurement partners on opportunities, challenges, upgrades, and changes - anticipating, assessing and supporting impacts of those
• Deliver support to partners on key technology platforms inclusive of workflow management, decision support, campaign management, and Artificial Intelligence (AI) platforms
• Manage marketing operations projects with partners and bring in a perspective on technology opportunities and solutions. Connecting the dots between user needs and solutions is critical - as is the ability to drive and implement plans
• Manage and execute a campaign workflow management digital roadmap to bring new capabilities and features that will promote revenue growth aligned with business goals
• Implement a model designed to be scalable to serve other partners within GBS, driving efficient processes and leveraging platform best practices and full potential

• Train and assist users as appropriate in defining and implementing functional requirements of technology solutions
• Bring governance to marketing operations technology needs, working with leaders to prioritize work and resources, and report on deliverables
• Manage implementation of local or user-controlled system configuration and changes as needed
• Proactively identify new opportunities relevant to the marketing team and help team understand opportunity and implications
• Facilitate onboarding of marketing workflow and campaign management technology with teams across Marketing and other NYL GBS business units and collaborate on implementation and training
• Create scale and optimize effectiveness through regular application of Test & Learn, research, ideation and performance analytics
• Apply critical thinking to problem solving and leverage performance analytics to identify themes, assess and enhance deliverables in alignment with goals and objectives
• Develop a deep understanding of the NYL GBS client (employer), producer and customer (employee) needs, values and relationships
• Understand competitive environment, including emerging solutions, and work to differentiate NYL GBS services and solutions, as well as identifying opportunities for innovation.

 

What You’ll Bring:

 

• Bachelor’s degree in Marketing or Business; MBA preferred
• 8+ years of applicable experience in more than one of the following: email/campaign management, marketing automation, workflow automation, project management, implementation, or strategic planning