Executive Director of Enterprises

Job Title: Executive Director of Enterprises

Reporting Relationship: VP of Enterprises & Partnerships

Unit: National & Global

Department: Enterprises & Partnerships

Campus Location: Indianapolis Ed Center North, Indianapolis, IN

Summary of Position:    The Executive Director of Enterprises will serve as the primary sales and marketing leader for Indiana Wesleyan University – National & Global (IWU-N&G) Enterprise Office, driving revenue growth and strategic business relationships across all enterprise initiatives. This role combines strategic leadership with hands-on sales execution, overseeing sales processes, B2B relationship development, and marketing strategies for enterprises including the Talent Ladder, Leadership by Design, Blaizing Academy, BoldPath 360 Coaching, and Current & Clay Wellness.

The Executive Director will lead a collaborative team focused on achieving shared revenue and growth goals while supporting individual enterprise directors in refining their sales functions and product delivery. This position requires a strategic mindset with the willingness to engage directly in sales activities and business development efforts. The Executive Director will foster innovation, collaboration, and operational excellence to advance the university’s entrepreneurial initiatives.

Duties and Responsibilities

• Sales Strategy and Execution
  • Develop and implement comprehensive sales strategies for all IWU Enterprises
  • Serve as a primary sales driver for B2B relationships, training partnerships, and corporate clients
  • Conduct direct sales activities including prospecting, relationship building, and deal closure
  • Establish and monitor sales targets, metrics, and performance indicators across all enterprises
  • Lead strategic sales initiatives and major account development 
• Enterprise Team Leadership and Support
  • Oversee enterprise team including Director of Resource Development, Customer and Partner Success Manager, and Director of Events and Community Engagement
  • Support individual enterprise directors in developing and executing sales strategies
  • Collaborate on product refinement and delivery optimization to enhance market competitiveness
  • Drive team toward shared revenue and growth goals through strategic planning and execution
  • Provide coaching and development for team members in sales and marketing best practices 
• Technology and Marketing Operations
  • Oversee Enterprises' technology stack with emphasis on CRM optimization and utilization
  • Lead website strategy development and implementation for enterprise initiatives
  • Coordinate with internal and external teams to ensure consistent messaging and branding
  • Develop and execute digital marketing strategies and outreach campaigns
  • Analyze sales and marketing data to drive continuous improvement and strategic decisions 
• Strategic Business Development
  • Build and maintain strategic B2B partnerships and corporate relationships
  • Identify new market opportunities and revenue streams for enterprise growth
  • Represent IWU-N&G at industry events, conferences, and networking opportunities
  • Develop long-term strategic plans that align enterprise sales goals with university mission
  • Lead competitive analysis and market positioning initiatives 
• Operational Excellence and Stakeholder Engagement
  • Ensure operational efficiency and effectiveness across all enterprise sales processes
  • Collaborate with academic and operational stakeholders to identify growth opportunities
  • Maintain relationships with external partners, vendors, and service providers
  • Report on sales performance, market trends, and strategic recommendations to senior leadership
  • Foster a culture of sales excellence and customer-centricity across the enterprise team 

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

• Bachelor's degree in business administration, marketing, sales, or related field required. MBA or advanced degree preferred

Experience

• A minimum of seven to ten (7-10) years of progressive experience in sales leadership, business development, and marketing strategy, with demonstrated success in B2B sales and team management

Required Skills

• Sales and Marketing Competencies