Senior Brand Media Manager, YouTube

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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About the role

As a Senior Brand Media Manager, you’ll help how people discover and understand our brand through high-impact media investments. Your work will ensure upper-funnel channels drive both awareness and downstream impact. 

This role is YouTube-first: you’ll own paid YouTube campaigns end to end – from planning and setup to optimization, measurement, and creative testing. You’ll also support scaling across emerging brand channels including CTV, Linear TV, Audio, and OOH as the program matures. 

You’ll partner closely with Brand, Creative, Analytics, and agency teams to deliver campaigns that are creatively strong, rigorously measured, and tied to business impact.

What you will do

• YouTube (Primary Focus - 70%)
• Own end-to-end execution of paid YouTube campaigns: planning, buying, setup, pacing, optimization, and reporting
• Manage creative testing frameworks across formats, messaging, and sequencing to improve reach, attention, downstream impact. 
• Analyze YouTube performance using platform insights (reach, view rate, CTR, brand lift studies, search lift, visit rate) and translate learnings into action
• Partner with Creative to evolve video assets based on performance data

Brand Media & Emerging Channels (Secondary Focus - 30%)

• Support planning and execution across CTV, Linear TV, Audio, OOH, and Display
• Help define the role of each channel within the broader brand and full-funnel strategy
• Assist with vendor and agency coordination, including briefing, trafficking, QA, pacing, and reporting. 
• Support seasonal campaigns through paid brand channels

Measurement & Performance

• Track the KPIs that bridge brand health and business impact (reach, attention, visits, pipeline signals).
• Run brand lift, incrementality, and creative performance analyses where applicable
• Partner with Analytics and Data Science to understand halo effects and downstream contribution
• Build clear, executive-ready reporting with insights and recommendations

Cross-Functional Collaboration

• Act as a connector across Brand, Performance, Creative, and agencies
• Help establish playbooks, testing roadmaps, and operational processes for brand media
• Ensure tracking, UTMs, and measurement foundations are implemented correctly
  
  

What you will need

• 4-6 years of experience managing paid media campaigns
• Hands on experience running paid YouTube campaigns end to end (non-negotiable)
• Strong understanding of how upper funnel media supports lower funnel outcomes
• Analytical and comfortable working with data, dashboards, and experimentation
• Clear communicator who can distill insights for cross-functional partners and execs
• Curious, proactive, and excited to learn newer channels like CTV, TV, Audio, and OOH
• Comfortable operating in fast-moving, ambiguous environments

Additional Information

Rippling is an equal opportunity employer. We are committed