Manager, Digital Analytics

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are

Our Global Digital Marketing team advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted digital customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

For our E-commerce Analytics Program, we’re committed to building a customer-oriented team that delivers seamless experiences through thoughtful analytics, user-centered design, strong implementation, and a test-and-iterate culture.

In this position...

We have an opportunity for a Digital Analytics Manager in the Digital Ecommerce space. You will be responsible for generating insights, measuring KPIs, and delivering data-driven recommendations to improve the customer experience and drive revenue growth. You will lead our strategic thinking on scaling our e-commerce business through reporting automation, actionable insights and  with launching product expansions.

You should bring experience with web analytics tools, querying large data sets, and translating them into insights to drive business actions utilizing Adobe Analytics, SQL, data visualization, and working cross-functionally with experimentation teams. Lead efforts to evolve our insight-gathering, analysis, and reporting functions across all aspects of our eCommerce platform. The ideal candidate is visionary, attentive, and adaptable, capable of problem-solving within complex systems and collaborating with senior leadership to make data-driven decisions.

If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Although this is a fully remote opportunity, there may be occasional travel.  In addition, onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.

What you'll do...

• Lead the development and execution of the digital analytics strategy to drive business growth and improve customer experience
• Develop scalable next-generation reporting solutions to enhance data-driven decision-making and support business growth
• Generate actionable insights from data analysis and partner with experimentation teams to design and measure A/B tests and other experiments
• Develop and maintain KPI dashboards and reports for various stakeholders utilizing tools like Power BI and Adobe clickstream to create comprehensive and insightful reports
• Work cross-functionally with teams like digital product, marketing, content, and engineering to maximize the effectiveness of the site analytics program
• Track and measure customer journey and touchpoints, report on KPI goals, and advise on performance improvement
• Influence data collection strategies to support reporting on key performance indicators that directly measure lifecycle program effectiveness and contribution to the business
• Use analytics and partner with the Digital Product Owners to advise on site enhancements and roadmap initiatives
• Ensure accuracy and consistency of data across multiple platforms and data sources
• Stay up to date with the latest trends and best practices in product analytics and data visualization

You'll have...

• Bachelor’s degree in Computer Science, Data Science, Data Analytics, Business Analytics, Mathematics, Statistics, Data Engineering, or related field or a combination of education and equivalent work experience 
• 5 + years of experience in web analytics or digital marketing
• 2+ years of hands-on expertise in web analytics tools such as Adobe Analytics or Google
• 2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting tools to build self-serve reports and ad-hoc packages, and managing data flow, filters, and workflows
• 2+ years utilizing SQL and visualization tools like Qlik Sense, Power BI or Tableau

Even better, you may have…

• Master’s Degree in Computer Science, Data Science, Data Analytic