Sr Global Partner Marketing Manager

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

What you get to do in this role:

Position Overview:

As a Senior Manager, Global Partner Marketing, you will play a pivotal role in driving the success of our partner ecosystem through strategic planning and execution of Market Development Fund Programs. This position requires a seasoned marketing professional with a deep understanding of global partner dynamics, strong leadership skills, and a proven track record of successfully implementing MDF programs in the enterprise software industry.

Key Responsibilities:

1. MDF program strategy:

   • Develop and execute a comprehensive global strategy for Market Development Fund Programs to drive partner engagement and revenue growth.

   • Collaborate with cross-functional teams to align MDF programs with overall partner marketing and business objectives.

2. Program design, implementation and adoption:

   • Design, implement, and manage MDF programs that resonate with partners and align with our product and marketing strategies.

   • Work closely with regional marketing teams to ensure MDF programs are tailored to specific market needs and conditions.

   • Continuously monitor program adoption, actively collect feedback and refine program to maximize participation.

3. Partner enablement:

   • Develop and deliver training and enablement programs to educate partners and partner managers on MDF opportunities and guidelines.

   • Provide ongoing communications and resources to empower partners to leverage MDF effectively.

4. Performance measurement and optimization:

   • Establish key performance indicators (KPIs) and metrics to measure the success and impact of MDF programs.

   • Continuously analyze data and feedback to optimize MDF programs for maximum partner satisfaction and return on investment.

5. Collaboration and relationship building:

   • Foster strong relationships with internal stakeholders, including sales, channel teams, and marketing, to ensure alignment and collaboration.

   • Engage with global and regional partners to understand their needs and incorporate feedback into the development and enhancement of MDF programs.

Qualifications

To be successful in this role you have:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• Minimum of 10 - 12 years of experience in partner marketing, with a focus on developing and managing Market Development Fund Programs for multiple partner types.

• Proven success in a global enterprise software or technology company.

• Strong understanding of the partner ecosystem, channel dynamics, and B2B marketing

  strategies.

• Exceptional project management and organizational skills.

• Excellent communication and presentation skills.

• Ability to travel domestically and internationally as needed.

Additional Information

ServiceNow is an Equal E