Associate Director, Payer Marketing, Bronchiectasis

Company Description

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.

Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions

 

Consistently Ranked Science’s Top Employer

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That’s why we’ve been named the No. 1 company to work for in the biopharma industry in Science’s Top Employers survey for four years in a row.

 

  

 

 

A Certified Great Place to Work®

We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, PEOPLE® Companies That Care, Best Workplaces for Women™, Best Workplaces for Millennials™, and Best Medium Workplaces™ lists.

  

 

Overview

The Associate Director will collaborate closely with Field Access Manager, Key Account Director, and the Medical Outcome Liaison Teams to understand access opportunities and effectively communicate product information. In addition, the Associate Director will develop market access materials for launch, including the value proposition presentation and pull-through materials for the field access team. Reporting to the Sr. Director, HCP and Payer Marketing, the Associate Director, US Payer Marketing will work closely with Market Access Colleagues (Payer, Patient Services), as well as US Marketing, Medical Affairs, HEOR, and Commercial Effectiveness to ensure alignment. Solid execution skills, collaboration, communication, clinical understanding, and vendor management are essential for this role.

Responsibilities

Responsibilities

• Work alongside the Senior Director, HCP & Payer Marketing to develop US Payer Marketing strategies and shape the product value story for payers
• Deliver approved payer resources to the Key Account Director Team to communicate disease information and product value story, and improve the quality of their interactions with customers
• Work proactively and collaboratively with both the Key Account Director Team and Medical Outcome Liaison Team to understand needs and opportunities across payer landscape and individual customers (as needed)
• Lead / co-lead payer research and feedback forums to assess US payer reactions to disease and product value messages and address evidence gaps in coordination with HEOR teams
• Partner with FAM (field access manager), Trade and Patient Services Teams to ensure understanding of payer coverage and approval process and develop resources to support these teams with essential tools and support
• Collaborate with Brand team and Medical Affairs teams to ensure alignment with disease and product messaging
• Collaborate with CRC (Legal, Regulatory, Medical) to ensure resources are appropriately vetted

Qualifications:

• Bachelor’s degree in related field; MBA preferred
• 2+ years of experience in payer marketing and/or payer customer engagement experience
• Understanding of US market access environment, including payer landscape, role of PBMs and medical and pharmacy coverage policies across Commercial and Government books of business
• Ability to translate clinical data into value or economic messages
• Strong understanding of Health Economics and Real-World Data/Evidence
• Strategic planning and execution skills including positioning, value story development, project management, and working with agencies and vendors
• Familiarity with pharmaceutical channel dynamics, including distribution and specialty pharmacy
• Proficiency in designing and executing field access tactics and resources
• Ability to lead and influence without authority cross-functionally
• Excellent learning capability and aspiration for excellence

Position is based in Bridgewater, NJ with the opportun