MBA Marketing Internships - Summer 2024

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Internship Program Overview 

At ServiceNow, we’re looking for students who want to learn, grow, and take a giant step early in their careers, all while making a giant impact. We offer 12-week summer internship opportunities across various business functions.  

Interns will participate in executive speaker series, career development workshops, philanthropic efforts, and team-building activities. Additionally, interns will have access to online learnings and a dedicated summer coach to further grow their careers with us. 

If you want to make work, work better, we want you. To learn more, check out our Early Career Page! 

Marketing Overview

Marketing is the engine room for growth at ServiceNow. 

We fuel the success of our customers, sales, and products. We have a customer-first mindset in all that we do. As a Marketing team, we are laser focused on how we can connect with our customers by creating simple sweet spot targeting, and the positioning and packaging of our products and solutions. We help our customers gain the most value from our products by providing best practices, business cases and trainings.  

We drive velocity through standard product packaging, simplified pricing, and discount guidance. Additionally, we partner closely with Sales to build high-quality pipeline through targeted Marketing activities ranging from strategic and executive events, webinars, digital acquisition, SEO, and more!  

Our MBA Internship Opportunities 

Product & Solutions Marketing

• Drive the product and solution marketing strategy by working across go to market teams to develop messaging, value propositions, use cases and assets that describe the unique benefits of ServiceNow for organizations.
• Build content aligned to personas to execute on the product and solution marketing strategy, including sales enablement, webinars, white papers, eBooks, blogs, sales trainings, success guides, customer case studies, and internal communications.
• Present content to external and internal audiences including sales kickoff, sales trainings, executive briefing center, Knowledge, Now at Work, webinars, industry conferences and analyst and press briefings.
• Help identify and support key marketing activities - including speaker selection, content reviews, and messaging support.
• Champion the buyer’s journey and align with the campaigns team to map digital content and assets to appropriate stages for a great user experience and campaign optimization.
• Help develop and deliver sales training content to improve funnel and sales performance.
• Act as a spokesperson for ServiceNow products and solutions.
• Develop a strong understanding of cross organizational use cases for our products and solutions.

In order to be successful in this role, we need someone who has:

• Natural empathy for, and understanding of, needs of customers across multiple types of organizations and industry verticals.
• The ability to quickly generate ideas for how our solutions can make our customers and pa