Director, Web Strategy and Content

Job Type Full-time Description

About Verato

Verato, the identity experts for HEALTHCARE, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story. 

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

Verato Values

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

About the Position

We are seeking a strategic and detail-oriented Director, Web Strategy & Content, to take end-to-end ownership of Verato.com. This role will be responsible for establishing and executing the overall web channel strategy and objectives. The ideal candidate has a strong background in web content and platform management, digital strategy, and SEO, with a proven ability to translate business goals into effective and engaging web experiences.  This position reports to the Chief Marketing Officer.

Responsibilities and Duties

• Develop and execute a website strategy and roadmap to enhance user experience, engagement, and conversion rates; while applying the following duties:

1. Conduct regular website audits to identify areas for improvement in content, design, and technical performance.
2. Conduct A/B or split testing to assess and optimize various website elements, ensuring data-driven decisions to improve conversion rates and user engagement.
3. Create visually appealing and user-friendly website pages to improve the overall user experience. Analyze heatmaps to gain insights into how visitors interact with the site, using this data to guide and enhance the user's journey.
4. Maintain compliance with all relevant regulations, including GDPR, CCPA, and ADA accessibility standards.
5. Use web analytics tools (e.g., Google Analytics, SEMrush, Google Tag Manager, Looker Studio) to monitor website performance and user behavior. Provide regular reports on key performance metrics, identifying trends and areas for improvement. Share insights and feedback on website performance with the global and regional teams.

• Establish SEO/GEO strategy to improve a website's visibility in search engine results pages (SERPs) and attract more organic traffic, ultimately driving business growth. Work with the demand generation team on implementing activities in support of the strategy.
• Collaborate with the demand generation team to ensure alignment between paid activities and organic strategy.
• Manage a team of design and content resources, internal and vendors, to create high-impact content for use on the website and other channels for use in GTM activities. 
• Serve as the web tech stack (i.e. CMS, web apps, personalization tech, data tech, etc.) and demand generation tech stack to meet the needs of marketers, content creators, and developers.

Requirements