Director, Product Marketing

At Lacework, we strive to provide a supportive, collaborative environment where people are empowered to do the best work of their careers.

Our team members enjoy solving complex problems, big sky thinking, and obsess over getting the details right. We love what we do and are proud of our work to secure clouds and container environments for thousands of users worldwide.

Director of Product Marketing

 

Cloud computing is revolutionizing IT and forcing organizations to rethink their approach to cloud security. Lacework is at the forefront of this transformation. We enable security teams to effectively secure public clouds – by eliminating repetitive, manual, and labor-intensive security tasks. Using Lacework, security teams can seamlessly scale security as their cloud footprint grows.

 

We are searching for a Director of Product Marketing who will be instrumental in the continued growth of our current and future product offerings here at Lacework.

You will define and drive the go-to-market strategy for a family of products and solutions. This position is responsible for all aspects of product marketing, including market strategy and segmentation, messaging and positioning, differentiation, content creation, and field enablement. You will work collaboratively with Lacework product managers, engineering, sales, customer success, field services and the entire marketing function to align and communicate Lacework’s capabilities and value proposition with the market, including prospects, customers, partners, analysts and investors. 

 

You will:

 

• Build and optimize a world-class product marketing team with members who are experts in the customers, products, technologies, and use cases in cloud security.
• For a product family, lead product and solutions messaging and positioning, product launch management, technical marketing, pricing, GTM strategy and customer insights.
• Deeply understand the capabilities of your products, the use cases they serve, and the outcomes they enable.
• Deeply understand our customers, both as buyers and as users, and regularly interact with them to deepen that understanding and tune how we communicate with them more effectively.
• Engage industry analysts to position Lacework well in research, analyst recommendations, category, and product positioning reports.
• Act as an external spokesperson at events, user groups, industry conferences, and for media.
• Partner with sales to develop sales plays and GTM programs that drive pipeline, find new buyers, and expand into existing accounts. 
• Drive ongoing analysis of the market, customers, and products, including win-loss, message testing, and product usage and adoption analysis.
• Clearly articulate Lacework’s position and differentiation vs similar offerings.
• Thrive in a fast-paced environment while always upholding the Lacework spirit and culture.  We and Us, never I or Me.

 

Required Experience:

 

• 8+ years of experience leading product and/or marketing teams, with experience in defining and driving new offerings, features, benefits and ideas to market.
• Broad knowledge of Security, Clouds, SaaS, and the enterprise infrastructure market landscape.
• Deep experience in delivering solutions to enterprise IT customers, including direct and indirect GTM motions.
• Outstanding interpersonal skills, combined with diplomacy and tact, with the strength of conviction to sell concepts and ensure strategic alignment across our organization.
• Storytelling - Have the ability to break down complex concepts into simple and clear terms.  
• Delivering presentations in a range of environments, from industry conferences to customer briefings as well as with internal teams and leadership.
• Previous success in a fast-paced startup environment.
• Bachelor’s degree required; MBA or Masters in computer science or engineering desirable.

We are a small and dynamic team – join us and be part of the three fastest growing enterprise software markets: cloud, security, and machine learning.

Lacework is an Equal Opportunity Employer. It is the policy of Lacework to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, sex, political affiliations, marital status, non-disqualifying physical or mental disability, age, sexual orientation, membership, or non-membership in an employee organization, or on the basis of personal favoritism or other non-merit factors, except where otherwise provided by law.

Lacework is an Equal Opportunity Employer. It is the policy of Lacework to provide equal employment opportunity to all persons, regardless of age, race, religion