Senior Director, Brand Marketing

The Role:
The Sr. Director, Brand Marketing  is responsible for defining the strategic vision for Minted across all brand initiatives. They deeply understand Minted's business context, are endlessly curious about culture, trends, channel-strategy, and consumer-insights, and can use these inputs to craft a holistic brand strategy that inspires exceptional and effective creative work. They are the steward of the Minted Brand, ensuring all creative not only raises the bar, but also is on brand and builds towards the larger creative vision and business goals for Minted.
While a high taste level, take-charge spirit, and rich past experience are essential, it’s your exceptional interpersonal and leadership skills that will lead to true success in this role. Be ready to wear multiple hats, including brand luminary, creative leader, and team coach—contributing to a positive culture as well as the personal growth of your colleagues.  You are a visionary and creative mastermind, able to see the bigger picture and how all the creative pieces build toward that vision. You are naturally analytical, results-driven and an expert communicator. You are clear, concise, and purposeful, whether rallying people around an idea or delineating analytical specifics. And as a leader with equal parts integrity and empathy, you’re able to constructively intake Senior leadership feedback, while preserving the intent, voice and vision of the brand team. Above all, you are inspired by the potential of making great art more widely accessible. This position reports to the Vice President of Brand & Merchandising and works cross-functionally with many teams across the organization, including but not limited to Marketing, Merchandising, Communications and Operations. Direct reports for this position include, but are not limited to, Brand, Creative and Editorial leads across multiple business units.
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You Will:

• Define the holistic visual and conceptual approach across the Minted portfolio to ensure all creative is on brand and building towards the larger vision for Minted
• Work collaboratively with leadership to develop & evolve the visual identity system/architecture as new brands/opportunities arise
• Raise the bar and take our visual brand to the next level. Ensure that our visual communications are on strategy, on brand, and drive results
• Lead the brand strategy team across all Minted, including support on brand category strategic planning for near-term and longer-term initiatives and ensuring all strategy ladders up to the larger business objectives and goals
• Work cross functionally with departments to develop beautiful, engaging campaigns that are optimized for customer engagement and aligned to strategic & communication objectives
• Oversee the development of brand creative strategies across brand teams, including the creative and narrative pillar strategy, and the articulation in the form of a creative brief, for channel specific execution
• Oversee the development of 360 Campaign Content and Messaging Strategies, Social Content strategies and editorial strategies for all Minted's brand teams
• Manage and mentor creative and brand directors, providing leadership, inspiration, guidance, support and direction. Encourage excellence, ambition, and team spirit
• Develop and maintain relationships with external creatives and agencies and partner with other leads in the business to ensure the strongest approach to external talent
• Oversee art direction for editorial and still-life photo and video shoots as needed, ensuring our content is always on-brand, diverse, contemporary, desirable and within agreed budgets
• Thoughtfully organize and prepare all creative work to ensure a productive and efficient creative review process

You Are:

• Self-starter with an ability to prioritize in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous projects. Ability to multitask and meet deadlines while still paying attention to details and executing flawlessly
• Proven leader & people person, with the skills and drive to identify and empower emerging talent
• Excited to work in a collaborative team environment. A successful history of working cross-functionally to influence others and execute projects
• Up-to-date on the creative and design industry, constantly seeking new ways to inspire themselves and their team for creative excellence

You Have:

• 12+ years of experience as a creative and/or brand leader, with at least five years of experience working as a creative director in a product/retail brand or agency-setting.
• A passion for Art, Design, and Technology is a must
• Proven experience achieving business objectives and working within a complex environment to hit deadlines
• Experience across multiple marketin