Sr. Marketing Analyst, Fandango - VERSANT

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Fandango is looking for a Sr. Analyst to join the Marketing Analytics team. The team is responsible for providing deep analysis of the performance of Fandango’s portfolio of sites and apps. The ideal candidate will have exceptional quantitative skills, a passion for data analysis, and the ability to synthesize learnings into actionable insights.

A Senior Marketing Data Analyst is responsible for transforming complex data into actionable insights that guide strategic marketing decisions and drive revenue growth. This role goes beyond reporting—leveraging advanced analytics, cross-functional collaboration, and business acumen to influence decision-making and optimize marketing investments across channels.

 Key Responsibilities

• Evaluate campaign and promotional performance to determine which tactics drove meaningful impact, which underperformed, and what truly moved the needle.
• Provide strategic, data-backed recommendations on future promos, messaging, and channel strategies to maximize ROI.
• Deliver persuasive presentations that distill promotional learnings into clear direction for stakeholders at all levels.
• Mentor junior analysts by reviewing methodology, ensuring best practices, and fostering a culture of curiosity and continuous improvement.
• Collect and analyze marketing data from multiple sources (Adobe Analytics, social media, CRM, email marketing platforms, etc.).
• Build/maintain revenue-focused reports and dashboards to monitor the performance of our Paid, CRM, OTT (e.g. Roku, Vizio, Samsung), and trade marketing campaigns
• Develop reports and dashboards to track key performance indicators (KPIs) and campaign effectiveness.
• Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization.
• Use analytics tools and data visualization techniques to present findings in a clear and actionable way.
• Monitor and assess competitor activities and market trends to identify new opportunities.
• Ensure data accuracy, consistency, and integrity by maintaining proper data governance practices.
• Be curious: Proactively look at data to come up with insights that can help drive growth

Qualifications

• 3+ years of experience in marketing with a focus on performance analysis and reporting
• Bachelor's Degree or equivalent work experience
• Strong proficiency with SQL
• Advanced spreadsheet skills
• Excellent presentation and communication skills; able to pull insights from complex analyses into clear insights and actionable recommendations

Desired Characteristics

• Ability to initiate and drive projects to completion with minimal guidance
• Ability to communicate the results of analyses in a clear and effective manner
• Basic understanding of statistical analysis and/or machine learning (e.g. classification & clustering techniques, regression modeling, etc.)
• Experience analyzing user behavior across digital, consumer-facing products (e.g. entertainment, e-commerce, etc.)
• Intellectual curiosity and a passion for media
• Media mix