Director, Global Brand Strategy & Marketing - Action Brands, Disney

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

We're seeking a Director, Global Brand Strategy & Marketing to manage our Disney Fan business!   

 

With Hasbro's strategic partnership with Disney's Marvel & Star Wars portfolios, we have the responsibility for development of action figure and premium role-play product that bring to life several marquis franchise brands, including Avengers, Spider-Man, and X-Men, and Star Wars. This role will work closely with key partners on Disney's Global Consumer Products team on global product development, consumer insights and brand execution for the franchises. He/she will be tasked with bringing the incredible Marvel & Star Wars entertainment and characters to life for the fan targeted portfolio through a dynamic and innovative product line.

 

A day in the life as a Director Global Brand Development & Marketing:

As a consumer-first problem solver, creative consumer marketer and brand developer you will help lead the global product development, line planning activities, and brand strategy to drive these high-profile brands. You will:

• Develop extensive and innovative global product and marketing strategies, ensuring the products achieve maximum volume profit and growth
• Provide leadership and creative thinking to the analysis of market trends and the identification of new market opportunities
• Drive the analysis of social insights to inform product innovations through the system to better meet consumer demands
• Partner with cross-functional leads on developing and delivering consumer-insight driven product
• Develop overall go-to-market product strategy
• Be the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category
• Align best-in-class content and storytelling with strong commercial plans across global markets
• Be a trusted and responsive partner to Disney Global and Regional Teams

 

What you’ll bring:

 

• Minimum of 10+ years of progressive experience in forward-thinking consumer organization, supporting a fully integrated marketing program, experience in toy or entertainment brand is strongly preferred.
• Bachelors Degree in Marketing, Advertising or related field, or equivalent
• Previous experience managing direct reports
• MBA strongly preferred, or equivalent

 

 

• Strategic business leader that is able to lead cross-functional team members together to achieve one common goal.
• Highly collaborative and able to work effectively across various areas of the organization, including Design and Development, regional marketing teams, the Global Consumer Products Organization, and external partners.
• Proven track record of managing multiple projects with a proven ability to prioritize efforts based on return on investment to the busin