Senior Sales Executive

Company Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

With nearly one million events recorded annually across all major sports, we create data‑driven, immersive experiences for sports fans worldwide. In recent years, Sportradar has significantly expanded its portfolio of digital advertising products and services, and now covers the entire acquisition funnel.

Our proprietary, cross‑channel marketing platform – the Sportradar Marketing Cloud – enables brands and agencies to reach target audiences more precisely, activate them efficiently, and build long‑term engagement. The platform is offered both as a self‑service and a managed‑service solution.

To further strengthen our advertising business, we are looking for an experienced Sales Executive (m/f/d) for the DACH region.

THE CHALLENGE:

• This role will will play a pivotal part in driving sales activity and marketing-led business development, focusing on our digital advertising tech stack ,,particularly" around our Ad Tech Platform (Sportradar Marketing Cloud) that includes all Programmatic Channels as well as Paid Social and Paid Search services
• Identify, prospect, and close opportunities with sports-interested brands in DACH by positioning Sportradar’s marketing solutions as growth drivers. helping brands and agencies unlock performance and/or brand awareness.
• Lead consultative conversations with CMOs, Heads of Marketing, and agency leaders to demonstrate how Sportradar can solve business challenges and fuel customer growth.
• Own and drive the sales process for significant recurring investment from key brand-owners and their agencies
• Take charge of the sales cycle from discovery, prospecting, preparing, pitching through to gaining commitment and contracting
• Build a robust pipeline, accurately forecast revenue, and ensure long-term business growth through recurring partnerships.
• Support and consult product teams to optimize our products and services from a sales perspective and shape the go-to-market narrative
• Define, test and optimize business and pricing models with attractive offerings for key clients or partners and profitability contribution for Sportradar
• Be part of Sportradar’s global sales team, collaborating and sharing best practices as you establish and evolve the company’s ad-tech capabilities for sports-interested brands
• Actively engage in the sports advertising ecosystem, interact with key players, establish key relationships and gain deep understanding of the setup and needs of all stakeholders
• Represent the division and company externally at events and meetings
• Both domestic and international travel is required

YOUR PROFILE:

• A minimum of 6 years of experience in selling digital marketing solutions, sports marketing business development or marketing agencies is highly beneficial
• A broad international network to marketing decision makers from the Sports, Casino and agency industry is mandatory.
• A proven track record of sales, building strategic partnerships, establishing new business pipeline and building long-term relationships with major blue-chip clients and agencies
• Strong background in sales and digital marketing ecosystems (programmatic, paid social, CRM, performance marketing)
• Demonstrated success establishing new business and digital media business models
• Ability to translate complex ad-tech solutions into clear marketing and business value propositions.
• Ability to work independently while managing multiple priorities
• Excellent presentation and communication skills
• Strong consultative selling skills—credible with CMOs and agency leadership teams.
• Understanding of ad-facing business models
• Understanding of the Gaming, Sports adjacent brand and agency eco-system
• Be a thought leader within the sports and marketing ecosystem: attend events both domestic and abroad, network with stakeholders, and represent Sportradar as a trusted partner in digital transformation.

OUR OFFER:

• Work for and shape one of the fastest growing digital sports companies in the world at the intersection of sports, media and advertising.
• Take a key role in a new and dynamic business field within Sportradar
• Work together with a highly motivated and enthusiastic global team

SPORTRADAR

Sportradar is a global leader in understanding and leveraging the power o