Director, Marketing I – RINVOQ AD

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Purpose: Drives marketing strategy and ongoing brand performance for RINVOQ AD. Provides positive leadership and productive influence across and around the enterprise.  Leverage data, analytics and strategic mind-set in all aspects of running the marketing component of the business.  Exhibits P&L mindset. Effectively orchestrate work across internal teams and external partners including agencies, etc. 

Responsibilities: 

• Vision and Strategy:   Provide overarching leadership and direction for Marketing vision, strategies, plans and resource investment for franchise and/or functional unit.  Align and lead the charge.  Encompass a “One AbbVie” mindset and perspective in all strategies.
• Leadership: Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal constituents (stakeholders and partners). Co-lead the AD IBT, developing direct, indirect and cross-business team into a high-performing, high-functioning team.  Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business.   Uses coaching effectively and efficiently to create high-performing, inclusive teams and elevate team’s marketing skills and knowledge.
• Action and Accountability: Determine appropriate action, execution, tracking and monitoring of Marketing Plans by employing marketing skills including the Mx2.0 framework. 
• Market Awareness: Maintain focus on and consistently triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
• Strategic Impact: Formulate and adjust business plans and actions to achieve business objectives and goals, includin