Creative Director, LoopNet

Creative Director, LoopNet

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Job Description

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Creative Director, LoopNet

Job Description

Costar Group Company Intro: 

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

LoopNet Overview: 

LoopNet is the industry leading commercial real estate marketplace. With over 13 million global tenants and buyers performing over 73 million searches each month, LoopNet is where companies find their next commercial space and where new commercial properties are discovered. Companies that advertise on LoopNet see results.  LoopNet is continually improving, innovating, and setting the standard for commercial real estate property search and advertising experience, including expansion to international markets. Learn more at LoopNet.com 

Role Description:

The Creative Director owns the visual design and production of marketing content for LoopNet. They are the connective tissue between marketing requirements and audience-engaging campaigns delivered. They contribute to the marketing planning process and develop those marketing plans into creative concepts bringing the message and purpose of the activity to life.

LoopNet’s marketing priorities are laser-focused on driving meaningful results for the business: revenue growth, client retention, increased brand awareness and improved brand perception.

The Creative Director is integral to meeting each of these goals. The creative decisions made in our planning process, and the execution of our production plans to the highest possible standards, directly impact the success of every campaign or project.

This is a leadership position, responsible for managing a small team of expert designers and developers. Beyond line-management, the position is also prominent and influential within the marketing department.

The position requires a can-do attitude from a problem-solver and suits a natural leader who gets the best out of the people around them by setting a great example and modelling the right behaviour.

We are a close-knit and harmonious team who believes in collective success and always pushing ourselves to improve. You will thrive in this position if you are someone who always puts the work before their own ego, can navigate the diplomatic landscape of a major corporation with grace and finesse, and inspires those around them to achieve bigger and better things.

This position will be onsite in Richmond, VA.

Responsibilities:

• Set the creative tone and agenda for the department through clear creative direction influencing all marketing output, including digital and physical assets
• Manage team performance and productivity, and ensure clear and consistent goal setting and achievement – work towards A-grade output and skill-level in all positions through coaching, management and staff development
• Coordinate the flow of production work within the team to ensure timely delivery according to the department’s priorities
• Act as lead approver on creative output and liaise with stakeholders to listen to and adjust according to their feedback and alignment with OKRs
• Vet, select and manage suitable vendors to deliver additional capacity or skills outside of the in-house team
• Contribute to marketing planning from inception through to delivery, bringing a creative perspective to planning, providing inspiration and reality checks in equal measure
• Maintain standards through careful caretaking of the LoopNet brand and its assets, and by setting a high standard of quality for final creative output
• Regularly brief th