Copywriter, Creative Studio

About the team

OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world.

This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning.

About the Role

We’re looking for an experienced Copywriter to join our growing in-house creative team. In this role, you’ll help define the voice of OpenAI at a moment when the story is still being written. You’ll concept and write across campaigns, product launches, and cultural moments, working closely with design, product, and comms from the start.

This role blends systems thinking with world-class craft. You’ll create clear, emotionally resonant copy that helps people understand complex technology and experience it in ways that feel intuitive, useful, and human. You understand how a few words can define an experience, clarify complexity, and make technology feel accessible.

To us, creativity is a team sport. Ideas get better when you talk them through and build on each other’s thinking. We value curiosity over certainty, kindness over ego, and the ability to balance craft with decisiveness.

This role is based in our San Francisco office. We offer relocation assistance to new employees.

In this role you will

• Lead and shape storytelling across brand campaigns, product launches, product experiences, and integrated creative work

• Own narrative direction for key initiatives and creative workstreams

• Translate OpenAI’s products, features, and use cases into emotionally resonant, human-centered narratives

• Develop campaign concepts, launch narratives, messaging frameworks, and story arcs that align with brand strategy

• Write across launch moments, product pages, social, CRM, web, onboarding, lifecycle, and other touch points

• Build scalable voice systems that create consistency across channels while preserving craft

• Partner deeply with design, motion, production, product, marketing, comms, engineering, and agency teams to bring ideas to life

• Collaborate cross-functionally to ensure narrative consistency, clarity, and impact

• Manage multiple complex projects simultaneously with clarity and confidence

• Evolve and steward OpenAI’s voice and tone across channels and experiences

• Present work confidently to senior leadership and provide strategic narrative input into campaign planning and creative development

• Raise the standard of writing craft across the organization, championing simplicity, precision, and obsessive attention to detail

You might thrive in this role if you

• Have 7+ years of experience in copywriting at top-tier in-house brands, creative agencies, or design-led companies

• Are a senior creative storyteller with experience leading narrative strategy for campaigns, launches, and brand initiatives

• Have proven experience writing for product experiences, digital surfaces, lifecycle moments, and major launches

• Have exceptional taste and a portfolio demonstrating clarity, restraint, emotional intelligence, and world-class craft

• Have strong strategic instincts paired with meticulous execution

• Have deep fluency in product storytelling and the ability to simplify complex technology into compelling human benefits

• Are a strong conceptual thinker with exceptional writing craft

• Have experience partnering cross-functionally with creative, product, strategic, and technical teams

• Can operate autonomously, drive clarity in ambiguity, and move work forward in fast-paced environments

• Can balance creative ambition with clarity, precision, accessibility, and decisiveness

• Have strong project ownership and organizational skills

• Have an excellent sense of voice, tone, rhythm, and structure

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy th