Brand Manager Carapelli

We are Deoleo. The Olive Oil Company

For centuries, our olive oil has been a staple of kitchens around the globe. Armed with knowledge and passion, we are focused on producing quality olive oil and leading our industry into a more sustainable future.

Deoleo is the world’s largest olive oil company with world leading brands such as Carbonell, Bertolli and Carapelli. Producing our oil in Spain and Italy; and distributing our brands from Australia to Alaska. We´re a multinational company with offices in many locations, headquartered in Madrid, Spain.

Our mission is to nurture healthier futures by making Mediterranean goodness available to all.

Our ambition is to be the undisputed leader of the olive oil industry.

Without compromising traditional flavors, the company strive to offer premium-quality products in line with today’s lifestyles. All Deoleo’s brands meet and exceed the extensive, strict quality requirements of the International Olive Council (IOC), the European Union (EU). Beyond olive oil, Deoleo products include premium vinegars and the finest table olives available.

DEOLEO is committed to making a positive impact on the planet and the people we serve, ensuring that every drop of our olive oil is produced with care and respect so our purpose in sustainability is Caring for cares for you. For Deoleo, sustainability is more than just a buzz word – it is the key to adding value to our brands, our society and our planet. To continue making quality products that delight consumers, we must work in ways that preserves the environment and support the people that make our business possible. Thinking and acting sustainably is the key to nurturing a healthier future.

About Carapelli

Carapelli is a premium, internationally renowned olive oil brand. A true symbol of tradition, craftsmanship, and innovation, Carapelli has been inspiring consumers worldwide for generations. Joining us means becoming part of a brand with a strong heritage and ambitious growth plans, on a market that is dynamic, competitive, and full of opportunities.

What are we looking for?

We are looking for a passionate and driven Brand Manager to join our small but ambitious French marketing team. This is a unique opportunity to develop strong product expertise within a premium brand, while taking on a role that combines strategy, execution, and international exposure.

Mission

As a Brand Manager at Carapelli, you will drive the growth and visibility of a premium brand by combining strategy and hands-on execution. You will manage the product portfolio, implement global innovations, analyze market data, and activate the brand across channels, working closely with teams in Spain, France, and Italy. This role offers international exposure, high visibility, and the opportunity to make a tangible impact in a lean, dynamic team.

Key Responsabilities

• Contribute to the development and execution of the local marketing plan and ensure alignment with global brand strategy.
• Monitor brand and competitor performance (sell-out, distributor & consumer panels), identify opportunities, and recommend corrective actions.
• Manage and optimize the product portfolio (formats, packaging, core range) and support the launch of global innovations in France.
• Develop and roll out integrated activation plans, both ATL and BTL, with a strong focus on in-store performance and ROI.
• Work closely with Trade Marketing and Category Management to tailor the mix per retailer and maximize brand presence.
• Partner with creative, media, and design agencies to deliver high-quality campaigns and packaging developments.
• Collaborate with HQ in Madrid and production teams in Italy to secure product launches and ensure availability.
• Track and manage the A&P budget, monitor P&L levers, and assess campaign effectiveness through KPIs (rotation, visibility, ROI).

You will need

• You have a Master’s degree (business school or equivalent) with a specialization in Marketing or Business.
• 3 to 5 years’ experience in FMCG, ideally combining a first field experience (sales, retail management) and/or trade marketing or category management.
• You are analytical and comfortable with panel data (Nielsen, IRI, Kantar, GfK), but also pragmatic, solution-oriented, and capable of turning insights into action. 
• Fluent English is required to work effectively with HQ in Madrid and production teams in Italy.

Skills