Digital Campaign Coordinator

Digital Campaign Coordinator – Townsquare Ignite

*This is a remote position that requires you to work closely and collaboratively with our Michigan teams.*

 

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

 

The Digital Campaign Coordinator Opportunity:

The Digital Campaign Coordinator acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists in client meetings, creating proposals, and partnering with internal teams to ensure a smooth campaign launch, and ongoing client support and campaign optimization. Success in this role comes in the form of accelerated sales and reduced campaign cancellations.

 

Pre-Sale

• Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals.
• Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships.
• Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives.

Post-Sale

• Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives.
• Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets.
• Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events.
• Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps.
• Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials.
• Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements.
• Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities.
• Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables.

 

Qualifications:

• Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines
• Exceptional Communicator. Experience taking the lead in interdepartmental projects.
• Experience with digital ad messaging best practices (does not build the ads)
• Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• 1+ years experience in digital advertising
• 4-year college degree or comparable work experience required

 

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop

 

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop pe