Senior Manager, Digital Marketing

Who We Are

Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is the leading provider of smart home and property operations solutions for the rental housing industry.

We’re doing big things in the proptech world! SmartRent has been recognized as a winner of HousingWire’s Tech100 Real Estate awards in 2021, 2022, and 2023 for the most innovative tech company serving the mortgage and real estate industries; named on Deloitte’s 2023 Technology Fast 500™ list of fastest-growing companies; and our CEO, Lucas Haldeman, was recognized as an EY Entrepreneur Of The Year® 2023 —and we’re just getting started.

Job Description

As a Senior Manager, Digital Marketing, you have the opportunity to help our Vice President of Digital Marketing build, plan and implement SmartRent’s digital strategy. You will be responsible for creating and executing digital marketing deliverables and initiatives via online channels and marketing technology platforms. You will collaborate with stakeholders throughout the organization and with SMEs within the marketing team to elevate website performance, create marketing automation campaigns, and manage SEO/SEM strategies.

Responsibilities

• Content/Website Management: Work with marketing team members and sales to ensure active promotions, campaigns and product content are represented accurately and in real-time on the website.
• Strategy and Project Management: Work with other departments and team members to execute digital marketing campaigns. Own digital channels and best practices.
• Digital Channels:  Leverage digital channels to drive lead generation through SEO/SEM, paid and organic social, email, owned web properties and third-party properties.
• Test and  Learn: Continually improve and optimize digital channels.
• Reporting: Establish key performance indicators (KPIs). Analyze performance data and report on results. Communicate findings to leadership.
• Tech Stack: Evaluate emerging technologies and provide perspective for adoption when appropriate.
• Vendor Management: Manage third-party vendors and agencies.

Required Qualifications

• Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field
• 7-10 years of digital marketing experience
• Advanced knowledge of digital marketing channels and marketing platforms including website CMS, SEO/SEM, email marketing, marketing automation, paid media, content marketing and social media channels
• Experience working with CRM systems, Salesforce is a plus
• Marketing automation experience, HubSpot is a plus
• Strong skills in analyzing data, reporting metrics and communicating key findings
• Experience managing a small team
• Team player, willing to work collaboratively/cross functionally
• Lifelong learner, innate sense of curiosity  
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Excellent communication skills, both written and verbal
• A passion for creating innovative digital marketing solutions 
• Ability to work in a fast-paced environment

#LI-Onsite #LI-AV1

We offer 100% employer-paid medical coverage, flexible PTO (because we know how important work-life balance is), and competitive 401k and employee stock purchase plans to invest in your future. You’ll fit right in if you’re:

• Do the hard work and go out of your way to deliver excellence
• Own outcomes and learn from your mistakes
• Are a collaborative and supportive team player; win or lose you lift others up
• Value authenticity, other’s perspectives, and diversity in the workplace
• Have a passion for smart tech and the real estate industry

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