Sr. Manager, Marketing Innovation - Oral Care (1 of 2)
KenvueAbout the role
Kenvue is currently recruiting for a:
Sr. Manager, Marketing Innovation - Oral Care (1 of 2)What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Global Marketing Sr Director, ListerineLocation:
North America, United States, New Jersey, SummitWork Location:
HybridWhat you will do
The Sr. Manager, Marketing Innovation - Oral Care will lead 1 or more innovation platforms for the LISTERINE Global Brand. LISTERINE has an exciting growth
path ahead with innovation critical to drive relevance and deliver untapped consumer needs. We need an exceptional talent to shape the
future of the brand, bringing the ability to connect trends, insight and technology into winning consumer propositions. This Senior Marketing
Manager will lead a cross-functional team of R&D, supply chain, packaging engineering, Design, and consumer / healthcare professional marketing leads to drive
pipeline sufficiency and work with the top 10 markets to ensure excellence of execution. The role is based in Summit and will report to the
Senior Director, Global LISTERINE Innovation.
Key Responsibilities
- Deliver a consistent and distinctive innovation strategy and pipeline that meets and advances the category prototype in close collaboration with key functions in Kenvue, especially the R&D, HCP, Customer, CBI, Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.
- Work closely with the local markets’ teams to deliver the brand pipeline ensuring sufficiency and freshness needs met for the BMCs.
- Deliver winning innovation launches plans through strong collaboration with the markets based on consumer needs and by using agile development tools to accelerate timelines and quality.
- Develop and ensure the implementation of consistent and aligned global innovations together with launch playbooks: content, playbooks (Influencer/HCP/Shopper) that support the master brand.
- Develop strong consumer validation plan in partnership with CBI.
- Develop winning killer claim strategy and work to validate with Regulatory, Legal and Medical teams.
- Develop design briefs and manage key stakeholder inputs to packaging design · Partner with Key Markets and PMO Organization to lead and advance project stages through Governance foruns.
- Drive outside in landscape and insight .
- Ensure strong collaboration & participation in Project Meetings as part of the aligned cadence.
- Collaborates strongly with the top 10 markets, to understand consumer, customer and HCP insights and challenges in order to develop winning go to market and the best long-term plans for the brand.
- Always put consumer first to unleash the best insights to drive brand performance, with Outside-In and strategic mindset Work and influence different Cultural Backgrounds and work with different time zones.
Required Qualifications
- 8 years of Progressive CPG Marketing Experience executing successful brand strategies, innovation, and operations.
- 2 years’ experience managing global E2E innovation processes and global pipeline development (including creation of breakthrough and/or disrupt innovation).
Preferred Qualifications
- Preferred At least 1 year experience in Oral Care.
- Experience in executing in a similar integrated brand leadership role within a consumer-packaged goods organization, preferably with a breadth of func
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