Sr. Manager, Product, Advertising Technology & Monetization

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career. 

Sr. Manager, Product, Advertising Technology & Monetization

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career.

Location: Cincinnati, OH, Chicago, IL, New York, NY, Remote

Hybrid Schedule: 3 days in office / 2 days at home weekly

Job Summary
The Sr. Manager, Product, Advertising Technology & Monetization will help drive the business’s advertising as a product solution forward. Armed with a deep understanding of advertising technology and novel approaches to commercializing access to audience segments and our advertising ecosystem, this position will look to modernize, evolve, and scale the methods and tools advertisers leverage to execute their media and content strategy. You will be well-versed in DSP (Demand Side Platforms), SSP’s (Supply Side Platforms), modern advertising and media techniques and dynamic auction management systems with a keen interest in innovating and commercializing new advertising formats and methods of execution that help connect life sciences brands with the physicians and patients who rely on their treatments to drive desired health outcomes. As a small, nimble team, this role requires an individual who is comfortable assisting with strategic direction and hands-on implementation across a matrixed organization. 

Experience with the commercialization process and stakeholder needs within pharmaceutical and life sciences companies is a plus, but not a requirement for the position. 

This role will routinely collaborate with key leaders and teams within our organization and within client organizations to optimize strategic execution against business objectives. A high level of executive presence and an ownership mindset are critical.

What You’ll Do

• Product leadership (including the ability to influence organizational alignment and buy-in) and must have a spirit of innovation that will fuel the organization’s transition from a closed advertising network to an easy-to-buy media partner. 
• You’ll help represent PatientPoint at appropriate industry organizations and serve as an internal evangelist for the adtech/digital media transformation as well as emerging non-traditional advertising opportunities.  
• Delve deep into the intersection between Digital Out of Home (DOOH) programmatic media and privacy centric measurement to develop/drive the vision and strategy that will propel the largest point of care digital display network to deliver a true programmatic offering for any/all programmatic media buyers. 
• Develop strong working relationships across teams including Engineering, Product, Revenue Operations, Client Operations, Marketing, Data Science, and Business Development/Sales. 
• Implement practices to effectively collect feedback, assess & improve client satisfaction and drive future improvements to the PatientPoint advertising.
• Assess the existing technology, integrations, configurations and services aligned to programmatic DOOH and develop a product strategy that expands potential and opportunity for a full set of programmatic deal types.
• Build the business case and articulate TAM/SAM/GTM approach for programmatic advertising at the point of care.
• Develop and own the programmatic roadmap that enables real-time and highly targetable offerings, and improves the experience of client activation for PDOOH campaigns deployed at the point of care.
• Identify, articulate, and pursue novel opportunities to create value for patients, practices and life science brands through their use of programmatic media buying
• Contribute to the ideation, development, and technological innovation that will help shape and support a strategy for injecting advanced adtech and digital media into the PatientPoint media network.
• Contribute to the development of the organization’s Advertising as a Product strategy that is supported by next-generation network infrastructure.
• Help build consensus on ad channel priorities and drive product development and adoption with cross-functional teams.
• Collaborate with customer segment and marketing teams to articulate the value proposition of the channel and related releases to the Commercial