Digital Marketing Manager-SEM

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

About the Role:

Join the team powering a champion brand’s journey to accelerate revenue growth. Diligent is seeking a Performance Marketing Manager (SEM) to elevate our high-impact search campaigns across Google and Microsoft Ads. In this role, you’ll manage significant annual SEM budgets and play a critical role in driving transformative pipeline growth and revenue across global markets and multiple product lines. Reporting to the Head of Search, you’ll work cross-functionally with global marketing teams—connecting SEO, Brand, Content, Web, Demand Generation, and SEM efforts to build a powerful engine that drives conversions at scale. 

This role is for you if you are: 

• Diligent about creating strategic taxonomy that unlocks scale. 

• Not just privy on changes in the SEM landscape but attacks new opportunities to get ahead of the competition head on. 

• Somebody that thrives when the stakes are at their highest. 

• A lifelong learner with a growth mindset that finds purpose in challenging status quos and setting the bar higher. 

• Bringing deep full stack paid search expertise, with a proven track record of scaling budgets, generating demand, and driving efficiency. 

• Self-motivated and accountable to others, seeking a role where you can push your own limits and take the next step in your career. 

Key Responsibilities: 

Strategy & Campaign Development 

• Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360 that do more than compete — they redefine what high-performance looks like. 

• Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale, pivot quickly, and maintain precision even under intense growth targets. 

• Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans that transform curiosity into pipeline and pipeline into revenue. 

• Lead roadmaps for SEM related ad creative, extensions, and landing page experiments, ensuring every touchpoint is engineered for maximum impact and measurable ROI. 

• Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting to maximize traffic growth and ROI. 

Performance Optimization 

• Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies to keep Diligent dominant – not just competitive. 

• Supercharge our ROAS by attracting higher value prospects by leveraging SA360 and advanced bidding strategies (rules, scripts, portfolio bidding) to optimize toward CPL, CAC, and LTV goals.  

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