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Director, Strategy & Operations - Remote

BigCommerce
US - Remote, United StatesRemotefull_timeVerifiedPosted 14 Dec 2023
💰 $240,000/yr($165,100/yr$240,000/yr)

About the role

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce, a frontrunner in Open SaaS for the rapidly expanding e-commerce market, is seeking a Director of Go-To-Market Strategy & Operations with a focus on Marketing and demand generation. This individual will lead a talented group of strategists, operators, and analysts dedicated to driving operational excellence within the Marketing and demand generation domain.

In this prominent role, you'll work intimately with the Marketing executives and leaders to devise and execute marketing strategies that enhance prospect acquisition and customer revenue growth / retention. With your Marketing business partners, you’ll collaborate across Sales, Post-Sales and Channel Partner leadership teams to design demand generation strategies to support the full customer journey. You'll partner with Operations, Finance, Data, and Business Technology teams to scale business processes, establish key performance metrics, and evolve the Marketing technology suite. Your expertise will be pivotal in advocating for Marketing innovation as BigCommerce evolves its internal capabilities.

The ideal candidate is a champion of efficiency and continuous improvement, upholds servant leadership, possesses outstanding interpersonal abilities, and has a profound grasp of Marketing strategy best practices. As a leader of a dynamic team, you will navigate through substantial transformation, fostering a culture of excellence in a challenging environment as BigCommerce sharpens its focus on customer-centric sales and marketing strategies.

What You’ll Do

  • Define & drive successful Marketing growth initiatives through qualitative and quantitative analysis, defining clear objectives and processes, and engaging with stakeholders for consensus building.

  • Lead, empower, and mentor a multifaceted team of Marketing strategists, operations experts, and MarTech specialists to enhance performance and foster professional development.

  • Establish and maintain robust partnerships with Executive leadership to align Marketing strategies with company-wide business objectives and contribute to achieving overall revenue targets.

  • Evaluate Marketing strategic priorities, lead challenging prioritization discussions, identify cross-functional synergies, and proactively address potential risks to achieving revenue goals.

  • Analyze campaign performance data to uncover opportunities for product promotion, customer engagement, and revenue growth for both customers and prospects.

  • Utilize Situational Leadership to guide the Marketing team effectively, adapting management style to suit various project complexities and team dynamics.

  • Proactively develop white papers to articulate Marketing strategies, rally organizational alignment, or advocate for resources necessary for strategic marketing investments.

  • Model financial impacts of business decisions and analyze the size potential growth opportunities for the executive team

  • Craft and implement operational frameworks that integrate critical Marketing objectives, streamline processes, establish control mechanisms, and incorporate quality assurance measures into standard practices.

Who You Are

  • A highly analytical and results-driven marketing leader with over 10 years of experience in Marketing strategy, operations, and process optimization, possessing a strong inclination for decisive action.

  • Bachelor’s degree in a quantitative or relevant field, with significant experience in SaaS Marketing, management consulting with Marketing expertise or a comparable dynamic environment, complemented by outstanding leadership capabilities.

  • Skilled people manager with at least 5 years of experience leading teams, experience leading leaders, and committed to fostering a culture of empowering and service-oriented leadership.

  • Data-oriented decision-maker with acute business and financial insight, and a talent for systems thinking.

  • An effective communicator who excels at distilling complex concepts into clear, impactful narratives that driv

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Company

BigCommerce

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